# Decorative Acne Patches Squish Beauty is Changing How Consumers Perceive Acne, Scars & More By Laura McQuarrie | Published 2019-08-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/squish-beauty References: [refinery29](https://www.refinery29.com/en-us/2019/08/241134/squish-beauty-charli-howard-skin-care-launch) & [squishbeauty](https://squishbeauty.com) Squish Beauty is a new venture from model and activist Charli Howard that creates products that people will be proud to use to tackle breakouts, [acne patches](https://www.trendhunter.com/trends/sensitive-skin-acne-patches) and [dark spots on the face](https://www.trendhunter.com/trends/led-acne-patch). While many of these kinds of specialized treatments are often pushed to the back of a medicine cabinet, behind more flashy skincare products, Squish Beauty is helping to make treating these targeted issues fun. The brand makes products like [Flower Power Acne Patches](https://www.trendhunter.com/trends/jeumont-blemish-patches) to adorn blemishes and Cheeky Cherry Eye & Cheek Masks with plumping hyaluronic acid and collagen. While Squish Beauty creates products to address undereye bags, dry skin and acne, it is also on a mission to normalize acne scars, soft bellies, cellulite and stretch marks, so none of the models featured in its photos are retouched. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 84% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Fun Skincare Treatments:** Squish Beauty is making treating breakouts and acne patches fun with their specialized products like Flower Power Acne Patches and Cheeky Cherry Eye & Cheek Masks. - **Normalizing Skin Imperfections:** Squish Beauty's mission to normalize acne scars, soft bellies, cellulite, and stretch marks presents disruptive innovation opportunities in the beauty industry. - **Inclusive Beauty:** Squish Beauty's commitment to featuring unretouched models in its photos is part of the growing trend towards inclusivity in the beauty industry. ### Where This Applies - **Skincare:** Squish Beauty's specialized products for treating breakouts and acne patches align with the skincare industry's focus on targeted treatments and problem-solving. - **Beauty:** Squish Beauty's mission to normalize skin imperfections aligns with the evolving beauty industry's emphasis on body positivity and self-acceptance. - **Fashion:** Squish Beauty's inclusion of unretouched models reflects the trend of the fashion industry moving towards more diverse and authentic representation. ## Related on Trend Hunter - [Adorable Pimple Patch Designs](https://www.trendhunter.com/trends/pimple-patch-designs.md) - [Star-Shaped Acne Patches](https://www.trendhunter.com/trends/starface-1.md) - [Co-Branded Skincare Stickers](https://www.trendhunter.com/trends/starface-x-glossier-hydrostickers.md) - [Convenience-Focused Acne Patches](https://www.trendhunter.com/trends/catch-me-patch.md) - [Invisible Pimple Patches](https://www.trendhunter.com/trends/hydrostar-clear.md) - [Summer-Themed Acne Patches](https://www.trendhunter.com/trends/starface-play-pack-collection.md) - [Invisible Acne Patch Lines](https://www.trendhunter.com/trends/invisible-patches.md) - [Pimple-Picking Patch Solutions](https://www.trendhunter.com/trends/starface-3.md) - [Tattoo-Style Pimple Patches](https://www.trendhunter.com/trends/zitsticka-x-jonboy.md)