# Conversation-Generating Garments Squiggly Apparel Benefits Testicular Cancer Research By Rebecca Byers | Published 2012-07-09 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/squiggly-apparel References: [roozt](http://www.roozt.com/Squiggly-Apparel/index.html) & [squigglyapparel](http://squigglyapparel.com/) Squiggly Apparel for-cause fashion line supporting research of and creating awareness around testicular cancer, a cause the brand's founders felt was too often over looked. The Florida-based social enterprise donates a portion of the profits from its men and women's apparel and accessories to testicular cancer research, while they also hope to generate a conversation about the cause. Conceived in 2012 and armed with its "support the boys" motto, Squiggly Apparel is currently partnered with [Besties with Testies](http://www.bestieswithtesties.org/), a movement that has a view to having zero deaths from testicular cancer. In addition to men's and women's tees and polos, the current line includes socks, neck ties and underwear. **Contact Information** Squiggly Apparel [website](http://squigglyapparel.com/) Squiggly Apparel on [Facebook](http://www.facebook.com/pages/Squiggly-Apparel/327098500677952) Squiggly Apparel on [Twitter](http://twitter.com/squigglyapparel) ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 66% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Cause-driven Fashion:** Businesses can capitalize on consumers' desire to support causes by creating fashion lines that donate to charity or raise awareness. - **Socially Responsible Apparel:** Companies can take a more active role in social issues and show their commitment to giving back through philanthropic efforts like Squiggly Apparel. - **Health Awareness Apparel:** Apparel companies can create lines that support health awareness by donating profits to research and incorporating messaging that sparks conversations about the cause in question. ### Who This Affects Most - **Fashion Industry:** The fashion industry can benefit from adopting cause-driven initiatives by partnering with organizations or donating a portion of sales to social causes. - **Apparel Industry:** Apparel companies can incorporate social responsibility into their business models by following brands like Squiggly Apparel that support charitable causes. - **Philanthropy Industry:** Philanthropic organizations can benefit from partnering with businesses, such as Squiggly Apparel, that are committed to giving back and raising awareness for important causes. ## Related on Trend Hunter - [Testicular Cancer Awareness Boxers](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md) - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md) - [Viral Oversized Waistband Hoodies](https://www.trendhunter.com/trends/unfinished-apparel.md) - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md) - [Biologically Shaped Musical Gadgets](https://www.trendhunter.com/trends/balls-in-concert.md) - [Male Health-Awareness NFTs](https://www.trendhunter.com/trends/nonfungibletesticles.md) - [Post-Surgery Friendly Swimwear](https://www.trendhunter.com/trends/prettylittlething-and-girlvscancer.md) - [Tex-Mex Cancer Campaigns](https://www.trendhunter.com/trends/breast-cancer-research-foundation.md)