# Squid Ink Frozen Yogurts 16 Handles Has a Spooky New Squid Ink Black Matcha Frozen Yogurt Flavor By Katherine Pendrill | Published 2024-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/squid-ink-black-matcha-frozen-yogurt References: [qsrmagazine](https://www.qsrmagazine.com/news/16-handles-launches-squid-ink-black-matcha-flavor-in-honor-of-squid-game/)  Just in time for Halloween [16 Handles](https://www.trendhunter.com/trends/sour-swirl-frozen-yogurt) has just unveiled a new Squid Ink Black Matcha frozen yogurt flavor. Inspired by the hit TV show 'Squid Game,' the new Squid Ink Black Matcha frozen yogurt is an unexpectedly sweet treat with a very [spooky exterior](https://www.trendhunter.com/trends/halloween-ice-cream-flavors). As the brand explains, "With the Squid Game franchise becoming such a phenomenon, and so much excitement around the new season and experience, we couldn’t help but have some fun. The traditional matcha flavor in our new jet-black color is as iconic as the show." The [jet-black frozen yogurt](https://www.trendhunter.com/trends/opaque) will officially launch on October 16th and fans will immediately discover that taking a bite will turn your tongue black, just like the frozen treat itself. To encourage this, 16 Handles is actually running a contest where customers can show off their black tongue pics on social media for a chance to win a $250 Visa Gift Card. Image Credit: 16 Handles ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 57% | Activity: 66% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal-themed Flavors:** Creating limited-edition flavors tied to popular TV shows or holidays can boost customer engagement and drive sales. - **Interactive Contests:** Encouraging user-generated content through themed contests on social media can enhance brand visibility and customer loyalty. - **Unconventional Ingredients:** Using unique ingredients like squid ink in unexpected applications taps into consumers' desire for novel and trendy food experiences. ### Sectors Adopting This - **Frozen Desserts:** The frozen dessert industry could capitalize on the increasing demand for innovative and Instagrammable products. - **Food Retail:** Food retailers will find opportunities in aligning products with current pop culture phenomena to attract new demographics. - **Social Media Marketing:** Leveraging interactive campaigns on social media platforms is essential for brands looking to engage with modern digital-savvy consumers. ## Related on Trend Hunter - [Themed Frozen Treat Flavors](https://www.trendhunter.com/trends/16-handles-summer-menu.md) - [Sour Candy Frozen Yogurts](https://www.trendhunter.com/trends/sour-swirl-frozen-yogurt.md) - [French Fry Frozen Yogurts](https://www.trendhunter.com/trends/french-fry-frozen-yogurt.md) - [Oat-Based Frozen Yogurts](https://www.trendhunter.com/trends/marshmallow-oatmilk-soft-serve.md) - [Dubai Chocolate Frozen Yogurts](https://www.trendhunter.com/trends/dubai-chocolate-frozen-yogurt.md) - [Valentine's Day Froyo Flavors](https://www.trendhunter.com/trends/strawberries-cream.md) - [Franchise-Inspired Ice Creams](https://www.trendhunter.com/trends/16-handles.md) - [Health-Friendly Frozen Yogurts](https://www.trendhunter.com/trends/better-for-you-frozen-yogurt.md) - [Strawberry Matcha Frozen Yogurts](https://www.trendhunter.com/trends/strawberry-matcha.md)