# TV Show-Inspired Sneakers PUMA Presents the SQUID Game Palermo Sneaker Model with Netflix By Amy Duong | Published 2025-07-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/squid-game-palermo References: [us.puma](https://us.puma.com/us/en/pd/puma-x-squid-game-palermo-sneakers-unisex/403859)  [Netflix's](https://www.trendhunter.com/trends/summerhouse-og) hit Korean streaming show, [Squid Games](https://www.trendhunter.com/trends/kfc-and-netflix) has been garnering attention all of the world and now [PUMA](https://www.trendhunter.com/trends/puma-x-squid-game-collection) has honored the show with a the special SQUID Game Palermo sneaker model. The footwear is designed in a way that imagines what happens when the lights turn off in the games. The stealthy model is dynamic with its motifs and then detailed with glow-in-the-dark accents. Notably, there are hidden accents in the prints that would be familiar to those who have seen the show. The sneakers are made with a sturdy leather build along the upper and then accented with the Formstrip detail in suede on the side -- this adds a premium feel to elevate the model. Image Credit: PUMA ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 61% | Activity: 63% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **TV Show Merchandise Expansion:** The blending of popular streaming content with fashion opens new avenues for consumer engagement through themed merchandise. - **Glow-in-the-dark Fashion:** Incorporating glow-in-the-dark materials in fashion items creates a novel visual appeal that can attract attention from both fashion enthusiasts and fans of the show. - **Nostalgic Streetwear Aesthetics:** Designing sneakers with nostalgic elements tied to popular media can forge emotional connections with consumers, building brand loyalty. ### Industries Being Reshaped - **Streaming Entertainment:** Collaborations with fashion brands offer streaming services a tangible product that extends on-screen storytelling into everyday life. - **Sportswear:** Sportswear brands are innovating by blending athletic wear with entertainment-inspired design, reaching fans beyond traditional sports audiences. - **Luxury Fashion:** Integrating premium materials such as leather and suede with pop culture themes allows luxury brands to diversify their offerings and reach broader market segments. ## Related on Trend Hunter - [Dystopian Series Activewear](https://www.trendhunter.com/trends/puma-x-squid-game-collection.md) - [Retro Denim-Crafted Sneakers](https://www.trendhunter.com/trends/palermo-denim.md) - [Film-Inspired Sneaker Capsules](https://www.trendhunter.com/trends/et-series.md) - [Dystopian Series Footwear](https://www.trendhunter.com/trends/crocs-x-squid-game.md) - [Mismatched Sci-Fi Cartoon Sneakers](https://www.trendhunter.com/trends/puma-x-rick-and-morty-mb05.md) - [Streamed Show-Inspired Footwear](https://www.trendhunter.com/trends/summerhouse-og.md) - [Mismatched Creature Feature Sneakers](https://www.trendhunter.com/trends/puma-x-gremlins-collection.md) - [Creature-Inspired Basketball Shoes](https://www.trendhunter.com/trends/allpro-nitro.md) - [Character Running Sneakers](https://www.trendhunter.com/trends/puma-x-pokmon-collection.md)