# K-Beauty Streaming Series Cosmetics This Squid Game Beauty Collection Celebrates Season Two By Michael Hemsworth | Published 2024-12-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/squid-game-beauty-collection References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2024-12-10/k-beauty-brands-bringgreen-wakemake-launches-squid-game-collection-in-anticipation-of-season-2/) & [global.oliveyoung](https://global.oliveyoung.com/?srsltid=AfmBOoqkkx7BzSqDZQ9ffqUXj4tDbeVX8G9Kl4r_rUOLBw4h8pku36Db)  This new Squid Game Beauty Collection has been launched by CJ [Olive Young's](https://www.trendhunter.com/trends/cj-olive-young) vegan brand BringGreen and color cosmetics brand WakeMake as a series of [K-beauty](https://www.trendhunter.com/trends/in-new-york) products that celebrate the show. The special edition products include a palette, daltons lip balm and much more that all boast a bloody rose theme alongside additional motifs taken right from the show. The various products come as a logical step in celebrating the Korean series by incorporating the wildly popular world of K-beauty into the mix. An official from Olive Young commented on the Squid Game Beauty Collection saying, "This collaboration was planned to showcase the global competitiveness of K-beauty by partnering charming K-beauty brands with a representative of K-content. Through collaborations with global content, we aim to deliver diverse and distinctive K-beauty experiences to customers around the world." ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 90% | Activity: 93% | Freshness: 32% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **K-content-inspired Beauty Products:** The merging of popular Korean media with beauty products creates unique, culturally rich cosmetics that attract global fans. - **Thematic Cosmetic Collections:** Launching beauty products themed around popular TV series adds emotional and narrative depth, engaging more passionately with consumers. - **Vegan K-beauty Expansion:** The development of vegan cosmetic lines in the K-beauty market caters to the growing demand for ethical and sustainable beauty products worldwide. ### Industries Being Reshaped - **Entertainment-beauty Crossovers:** Collaboration between entertainment and beauty industries offers new marketing opportunities and product innovation that leverage fandom popularity. - **Global K-beauty Market:** The escalation of K-beauty brands in the international market highlights the cultural export and broadening reach of Korean beauty standards. - **Vegan Cosmetic Industry:** Rising consumer interest in cruelty-free and vegan products spurs growth and diversification in the cosmetic industry, especially among younger demographics. ## Related on Trend Hunter - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Summery Streaming Series Cosmetics](https://www.trendhunter.com/trends/kiss-x-the-summer-i-turned-pretty.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Fantasy-Comedy Makeup Collabs](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek.md) - [Streaming Series Makeup Ranges](https://www.trendhunter.com/trends/revolution-x-emily-in-paris-collection.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Sci-Fi Cartoon Cosmetics](https://www.trendhunter.com/trends/rick-and-morty-x-sheglam.md) - [Movie-Musical Skincare Collabs](https://www.trendhunter.com/trends/wicked-x-beekman-1802.md) - [Jam-Inspired Beauty Products](https://www.trendhunter.com/trends/jaminspired-beauty.md)