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# Customizable TV-Inspired Apparel
Netflix Launches a Personable Squid Game Apparel Designs

By Amy Duong | Published 2021-10-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/squid-game-apparel
References: [hypebeast](https://hypebeast.com/2021/10/netflix-customizable-squid-game-apparel-release)

[Netflix](https://www.trendhunter.com/trends/squid-game-x-casetify) introduces a new set of [Squid Game apparel](https://www.trendhunter.com/trends/squid-game-beauty-collection) designs after the very successful South Korean television series launched recently. The collection features customizable tees and hoodies themed around the graphics in the television show. The designs are all double-needle stitched and have a base foundation of either black or white before it is detailed with graphics and illustrations reminiscent of the game.

The custom element comes through at the [player numbers](https://www.trendhunter.com/trends/johnnie-walker-black-label-squid-game) and the icons that are available in bother Korean and in English. Customers are able to choose between the numbers 218, 001, 456, or 067 as it was worn by the main characters in the squid game. They can also select between the shapes triangle, square, or circle for the guard hoodies.

Image Credit: Netflix

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 98% | Activity: 97% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Customizable Tv-inspired Apparel:** The trend towards customizable TV-inspired apparel can disrupt the traditional fashion industry by providing personalized options for consumers.
- **Nostalgic TV Merchandise:** The trend towards nostalgic TV merchandise can create opportunities for innovative marketing strategies that target specific fan bases.
- **Rapid Merchandising:** The trend towards rapid merchandising can create opportunities for businesses to quickly capitalize on trending TV shows and maximize revenue potential.

### Sectors Adopting This

- **Fashion:** The fashion industry can benefit from the trend towards customizable TV-inspired apparel by offering unique options that cater to individual preferences.
- **Entertainment:** The entertainment industry can benefit from the trend towards nostalgic TV merchandise by partnering with fashion brands to promote their shows and characters.
- **Marketing:** The marketing industry can benefit from the trend towards rapid merchandising by helping businesses quickly identify and capitalize on emerging trends to increase brand visibility and revenue potential.

## Related on Trend Hunter

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