# Fantastical Fruit-Flavored Drinks Squeezit Blue Raspberry Appeals to Gen Alpha & Nostalgic Adults By Laura McQuarrie | Published 2025-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/squeezit References: [foodbev](https://www.foodbev.com/news/squeezeit-taps-kids-beverage-market-with-blue-raspberry-flavour-release) & [linkedin](https://www.linkedin.com/posts/timmhildebrandt_squeezeouttheflavour-squeezeit-blueraspberry-activity-7311619420773056512-2BId)  In response to consumer demand for [nostalgic drinks](https://www.trendhunter.com/trends/sense-of-nostalgia) inspired by sweet shop flavors, beverage brand Squeezit launched a refreshing new [Blue Raspberry flavor](https://www.trendhunter.com/trends/replenish-slurpee-mixup-cherry-blue-raspberry). Fantastical blue raspberry flavors have evolved into a bold, vibrant flavor in their own right, blending tartness with a sweet, berry-like complexity, offering a unique twist that excites both new and old generations of flavor seekers. This Squeezit flavor specifically speaks to [Gen Alpha](https://www.trendhunter.com/trends/arizona-iced-tea) and nostalgic adults, and it boasts all-blue packaging, colorful branding, and a familiar format to previous successes, like the candy-inspired Squeezit Bubblegum variety launched in 2023. The fresh-tasting still drink made with sparkling water is a juicy, tangy refresher that's ideal for school or work, and easy to consume than sugary soft drinks. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 27% | Activity: 34% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Nostalgic Flavor Revival:** Revisiting classic flavors like blue raspberry offers the chance to appeal to both nostalgic adults and younger generations seeking distinctive taste experiences. - **Bold Flavor Innovation:** The creation of bold, complex fruit flavors like blue raspberry presents opportunities for brands to differentiate themselves in the crowded beverage market. - **Vibrant Branding Aesthetics:** All-blue and colorful brand packaging resonates with consumers' desire for visually captivating products that stand out on shelves. ### Who This Affects Most - **Non-alcoholic Beverages:** Innovating with unique fruit flavors and vibrant packaging can attract diverse consumer segments, from Gen Alpha to adults. - **Flavored Water:** Integrating imaginative flavor profiles into flavored water products meets the growing demand for healthier, refreshing alternatives to sugary drinks. - **Candy-inspired Products:** Developing beverages with candy-inspired flavors taps into the nostalgic cravings of adults while intriguing younger generations. ## Related on Trend Hunter - [Blue Raspberry Gin Lemonades](https://www.trendhunter.com/trends/gin-limonade-framboise-bleue.md) - [Chewy Blue Raspberry Candies](https://www.trendhunter.com/trends/hichews-blue-raspberry.md) - [Blue Raspberry Martinis](https://www.trendhunter.com/trends/blue-raspberry-martinis.md) - [Neon 80s Era Sodas](https://www.trendhunter.com/trends/crush-back-to-the-80s-electric-blue-razz.md) - [Spiked Dragonfruit Refreshers](https://www.trendhunter.com/trends/raspberry-dragonfruit.md) - [Naturally Colored Sour Candies](https://www.trendhunter.com/trends/sour-patch-kids-blue-raspberry.md) - [Nostalgic Summertime Spirits](https://www.trendhunter.com/trends/smirnoff-blue-raspberry-lemonade.md) - [Candy-Like Energy Drinks](https://www.trendhunter.com/trends/celsius-blue-razz-lemonade.md) - [Hydrating Blue Raspberry Beverages](https://www.trendhunter.com/trends/electrolit-1.md)