# Fruit-Forward Vodka Cocktails The Squeezed Vodka Cocktails Come in Three Flavors By Michael Hemsworth | Published 2024-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/squeezed-vodka-cocktails References: [grocerytrader](https://grocerytrader.co.uk/new-squeezed-fresh-juice-vodka-range-is-a-refreshing-addition-to-rtd-market/) & [squeezed](https://squeezed.co.uk/)  The Squeezed vodka cocktails are making their way to the UK as a first for the market that's crafted with fresh juice and premium vodka to position them perfectly for discerning drinkers to try out. The [ready-to-drink (RTD) canned cocktails](https://www.trendhunter.com/trends/v-rum-canned-cocktails) come in three flavor options including Fruity Cranberry, Tangy Orange and Zesty Lime, which each come in with a 6% ABV. The canned cocktails are each free from preservatives, added sugar, sweeteners and additives, which will help them to stand out from the competition. Founder Warren Stanley spoke on the Squeezed vodka cocktails saying, "We spotted a gap in the market for drinks with high-quality juice and no ‘hidden nasties’. The product has been developed for those individuals who prefer to know exactly what they are consuming when they buy a drink product. There are no other vodka and fresh juice products on the market, this product is what it says on the can – just [fresh juice and vodka](https://www.trendhunter.com/trends/just-hard-squeezed).” ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 69% | Activity: 79% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Clean-label Alcoholic Beverages:** The rising demand for beverages with simple, transparent ingredients creates avenues for new product lines focused on 'no hidden nasties.' - **Fruit-infused Spirits:** Fruit-forward alcoholic options appeal to health-conscious consumers who seek natural flavors without artificial additives. - **Premium RTD Cocktails:** The emergence of ready-to-drink cocktails featuring high-quality ingredients caters to busy consumers desiring convenient yet sophisticated drinking experiences. ### Industries Being Reshaped - **Alcoholic Beverages:** Shifts towards cleaner labels and natural ingredients reflect evolving consumer preferences within the alcoholic beverages market. - **Health and Wellness:** Health-conscious consumers drive demand for products with fewer additives and more natural ingredients, impacting a wide range of consumable goods. - **Convenience Foods and Beverages:** The convenience sector benefits from innovations that bring premium, ready-to-consume products to market, meeting the needs of on-the-go lifestyles. ## Related on Trend Hunter - [Consumer-Driven Canned Cocktails](https://www.trendhunter.com/trends/eristoff-canned-cocktails.md) - [Citrusy Branded Spirit Cocktails](https://www.trendhunter.com/trends/skyy-vodka-soda.md) - [Canned Premium Vodka Cocktails](https://www.trendhunter.com/trends/croc-cocktails.md) - [High-Quality British Vodka Cocktails](https://www.trendhunter.com/trends/jj-whitley-cocktails.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Canned Vodka Lime Cocktails](https://www.trendhunter.com/trends/slingsby-solo-vodka.md) - [Premium Vodka Cocktails](https://www.trendhunter.com/trends/premium-vodka-cocktails.md) - [Canned Bar-Quality Summertime Cocktails](https://www.trendhunter.com/trends/served-cocktails.md) - [Bar-Strength Canned Cocktails](https://www.trendhunter.com/trends/fullstrength-cocktails.md)