# Squeezable Water Filtration Systems Sawyer Now Offers Its Award-Winning System in a Blue Colorway By Kalin Ned | Published 2026-03-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/squeezable-water-filtration-system References: [sawyer](https://www.sawyer.com/product/squeeze-water-filtration-system-cnoc-2-liter-blue)  Sawyer has introduced a blue color variant of the CNOC two-liter bladder as part of its award-winning [Squeeze Water Filtration System](https://www.trendhunter.com/trends/portable-water-filtration-system). This effectively expands the popular collaboration between the two brands to offer consumers additional personalization options for their backcountry hydration setup. At its core, the Squeeze Water Filtration System pairs the durable, lightweight Sawyer Squeeze [filter](https://www.trendhunter.com/trends/piurify-alchemy) with a wide-mouth [collapsible bladder](https://www.trendhunter.com/trends/flat-water-bottles) made from extra-durable, BPA-free TPU. The filter itself is rated to remove 99.99999% of harmful bacteria, protozoa, cysts, and sediment, as well as one hundred percent of microplastics. The system has a lifespan of 100,000 gallons and weighs less than six ounces. Each unit undergoes individual testing three times to ensure performance standards are met, and the system includes a cleaning coupling and plunger for ongoing maintenance in the field. Image Credit: Sawyer ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 54% | Activity: 59% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Personalization of Outdoor Gear:** A shift toward color variants and modular aesthetics reveals potential for customizable gear ecosystems that blend performance with personal expression. - **Ultra-compact High-performance Filtration:** Demand for lightweight, high-efficiency filters indicates room for miniaturized purification technologies that maintain municipal-level removal rates in portable form factors. - **Long-life Sustainable Consumables:** Products rated for tens of thousands of gallons highlight opportunities for durable, low-waste designs and circular-service models that reduce single-use dependence. ### Who This Affects Most - **Outdoor Recreation Equipment:** Backcountry suppliers and manufacturers could be reshaped by integrated filtration-pack systems combining multifunctional bladders, filters, and modular accessories. - **Emergency and Disaster Relief:** Relief organizations may benefit from compact, high-capacity filtration units that offer reliable potable water solutions in rapid-deployment scenarios. - **Water Treatment and Purification:** Commercial and municipal suppliers might be disrupted by portable filtration technologies that bring laboratory-grade contaminant removal to decentralized contexts. ## Related on Trend Hunter - [Water Filtration System Launches](https://www.trendhunter.com/trends/r9-countertop.md) - [Dual Filtration Tumblers](https://www.trendhunter.com/trends/water-filter-tumbler.md) - [Active Lifestyle Hydration Bottles](https://www.trendhunter.com/trends/air-up-click.md) - [Pump-Integrated Water Bottles](https://www.trendhunter.com/trends/bottle-bottle.md) - [Tactical Titanium Water Purifiers](https://www.trendhunter.com/trends/grayl-geopress-ti-black-edition.md) - [Elegant Instant Water Filters](https://www.trendhunter.com/trends/tappwater-ecopro-compact.md) - [Adaptable Water Purification Systems](https://www.trendhunter.com/trends/adaptable-water-purification-system.md) - [Two-Stage Filtration Water Bottles](https://www.trendhunter.com/trends/filtration-technology.md) - [Pure Drinking Water Systems](https://www.trendhunter.com/trends/spout-water.md)