# Tube-Shaped Gum Packaging This Korean Chewing Gum is Packaged in a Squeezable Tube By Katherine Pendrill | Published 2016-08-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/squeezable-tube References: [daeyoungfoods.co.kr](http://www.daeyoungfoods.co.kr/eng/Brand/Brand.aspx?bi=B0101) The South Korean confectionery brand Daeyoung Foods is selling a line of gum that comes in a squeezable tube. When it comes to making gum more appealing to young consumers, brands usually opt for bright colors and fun graphics. This brand combines eye-catching designs with a unique packaging format to help its gum stand out from competitors. The Tube Gum range from Daeyoung Foods consists of [liquid chewing gum](https://www.trendhunter.com/trends/liquid-core-edge) packaged in a squeezable tube. The flexible packaging is designed for easy consumption, meaning consumers simply have to squeeze the tube to enjoy the product. The gum is also adorned with [colorful cartoon characters](https://www.trendhunter.com/trends/gulf-union-foods) and playful patterns that allude to the three different flavor options: Grape, Soda and Energy Drink. The unique branding for Tube Gum is likely to appeal to younger consumers looking for more tactile and interactive packaging. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 25% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Squeezable Packaging:** Brands can explore the use of squeezable packaging to provide a unique and interactive experience for consumers. - **Eye-catching Designs:** Creating vibrant and playful designs can help gum brands attract the attention of young consumers. - **Tactile and Interactive Packaging:** Packaging that encourages touch and interaction can appeal to younger consumers seeking a more engaging experience. ### Industries Being Reshaped - **Confectionery:** The confectionery industry can explore new packaging solutions, such as squeezable tubes, to differentiate their gum products and capture consumer interest. - **Food and Beverage:** Innovative packaging designs like squeezable tubes can be applied to other food and beverage products to create a unique selling proposition and enhance consumer engagement. - **Graphic Design:** Graphic designers can contribute to the success of gum brands by creating eye-catching and playful packaging designs that attract young consumers. ## Related on Trend Hunter - [Paper Chewing Gum Tubes](https://www.trendhunter.com/trends/chewing-gum-tube.md) - [Color-Changing Chewing Gums](https://www.trendhunter.com/trends/chupa-chups-magic-cubes.md) - [Paper-Made Gum Packaging](https://www.trendhunter.com/trends/mentos-pure-fresh-gum-packaging.md) - [Childhood-Inspired Gum Products](https://www.trendhunter.com/trends/minimini-chicles-gum.md) - [Biodegradable Gummy Tubes](https://www.trendhunter.com/trends/atid.md) - [Liquid-Filled Gummies](https://www.trendhunter.com/trends/gupperz.md) - [Dual-Roll Chewing Gums](https://www.trendhunter.com/trends/mentos-pure-fresh-duo-packs.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Soft-Textured Sour Candies](https://www.trendhunter.com/trends/chupa-chups-sour-candy.md)