# Squeezable Sour Cream Pouches Good Culture Made the First Squeezable Lactose-Free Sour Cream Pouch By Laura McQuarrie | Published 2021-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/squeezable-sour-cream References: [prnewswire](https://www.prnewswire.com/news-releases/good-culture-launches-a-suite-of-new-products-including-lactose-free-sour-cream-and-cottage-cheese-line-with-probiotics-301358334.html) & [goodculture](https://www.goodculture.com/sour-cream-squeezable-pouch) Clean-label cultured foods brand [Good Culture](https://www.trendhunter.com/trends/good-culture-lactosefree) recently launched four new products, including its first-ever lactose-free line and a [squeezable sour cream pouch](https://www.trendhunter.com/trends/too-good-co-pouches). The brand's Squeezable Whole Milk Classic Sour Cream Pouch is powered by just four simple ingredients (pasture-raised milk, cream, enzymes and live and active cultures) and the Squeezable Lactose Free Sour Cream Pouch shares the same 12-ounce size with different benefits. These products are packed with [gut-friendly live and active cultures](https://www.trendhunter.com/trends/arla-cultura) sourced from small family farms in the Midwest, and the ready-to-squeeze packaging makes it easy to add the products to everything from baked potatoes to baking recipes without needing to dirty a spoon. Alternatively, the brand's pair of sour cream products can also be purchased by the tub. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 21% | Activity: 44% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Clean-label Cultured Foods:** Opportunity for brands to innovate by developing clean-label cultured food products that appeals to health-conscious consumers. - **Squeezable Packaging:** Opportunity for brands to innovate by creating new squeezable packaging for popular food products, reducing food waste and mess. - **Lactose-free Food Products:** Opportunity for brands to innovate by creating more lactose-free food products that cater to consumers with lactose intolerance. ### Who This Affects Most - **Dairy Products:** Opportunity for dairy brands to innovate by incorporating clean-label ingredients and lactose-free options into their products to cater to health-conscious and lactose-intolerant consumers. - **Packaging:** Opportunity for packaging companies to innovate by developing new squeezable packaging solutions that can be applied to various food products to make them easier to use and reduce waste. - **Food Retail:** Opportunity for food retailers to carry more clean-label cultured food products and lactose-free options to cater to health-conscious and lactose-intolerant consumers looking for convenient and healthy food options. ## Related on Trend Hunter - [Plant-Based Sour Cream Pouches](https://www.trendhunter.com/trends/dairy-free-sour-cream.md) - [Squeezable Sour Cream Packaging](https://www.trendhunter.com/trends/squeezable-packaging.md) - [Oat-Based Sour Creams](https://www.trendhunter.com/trends/elmhurst-dairy-free-sour-cream.md) - [European-Style Sour Creams](https://www.trendhunter.com/trends/alexandre-family-farm.md) - [Lactose-Free Dairy Products](https://www.trendhunter.com/trends/hiland-dairy-lactosefree.md) - [Squeezable Greek Yogurt Snacks](https://www.trendhunter.com/trends/greek-yogurt-snack.md) - [High-Protein Probiotic Yogurts](https://www.trendhunter.com/trends/sourmilk.md) - [Probiotic Lactose-Free Milks](https://www.trendhunter.com/trends/good-culture-probiotic-milk.md) - [Lactose-Free Dairy Lines](https://www.trendhunter.com/trends/prairie-farms-1.md)