# Squeezable Dog Treats Rigby's Lickable Dog Treats are Packaged by the Pouch By Laura McQuarrie | Published 2024-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/squeezable-dog-treat References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/18430-rigby-launches-organic-squeeze-pouch-treats-for-dogs) & [rigbypets](https://www.rigbypets.com/)  As an alternative to chews and dried bites, Rigby launched a [squeezable dog treat](https://www.trendhunter.com/trends/holy-cap-squeezees) in [resealable pouches](https://www.trendhunter.com/trends/scoop-serve-tub), and according to the brand, it's the first high-value lickable dog treat on the market. “Lickable treats are the best-kept secret in the professional dog world,” says Nick Carrel, co-chief executive officer and founder of Rigby Pets. “The convenience of the resealable, no-mess pouch makes it easy to bring Rigby everywhere your dog goes, it’s super-high-value, which is the perfect training tool to hold the dog’s attention and guide them in any situation.” Fueled by all-organic ingredients and no fillers or preservatives, the pouches share [chicken and beef flavors](https://www.trendhunter.com/trends/trader-joes-beef-sweet-potato-recipe-stuffies-dog-treats) with nourishing additions like sweet potato, spinach, butternut squash, peas and olive oil. More flavors are set to be added to the lineup soon. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 30% | Activity: 33% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Squeezable Pet Treats:** The introduction of squeezable pet treats provides a novel way to reward and train pets, combining convenience and nutrition. - **Organic Pet Food:** Incorporating all-organic ingredients, this trend in pet food focuses on enhancing the health and wellness of pets, appealing to health-conscious pet owners. - **Resealable Packaging:** The use of resealable pouches in pet treats offers a mess-free and portable solution, catering to pet owners who value practicality and hygiene. ### Sectors Adopting This - **Pet Food:** Pet food industry is innovating with the creation of high-value, lickable treats that combine convenience and health benefits. - **Packaging:** The packaging industry is seeing advances with the development of resealable, portable pouches for pet treats, enhancing user experience. - **Health & Wellness:** Health and wellness sectors are expanding into the pet market by promoting all-organic, preservative-free food options for pets. ## Related on Trend Hunter - [Squeezable Prebiotic Treats](https://www.trendhunter.com/trends/chicken-squeeze-treats-for-dogs.md) - [Squeezable Pet Treat Tubes](https://www.trendhunter.com/trends/squeeze-treats.md) - [Lickable Wet Cat Treats](https://www.trendhunter.com/trends/smalls-licks.md) - [Lickable Dog Supplements](https://www.trendhunter.com/trends/lickable-supplements-for-dogs.md) - [DIY Dog Treat Mixes](https://www.trendhunter.com/trends/dog-treat-mixes.md) - [Dog-Friendly Sauces](https://www.trendhunter.com/trends/pedigree-drizzlers-sauce.md) - [Dog-Friendly Kibble Sauces](https://www.trendhunter.com/trends/pedigree-1.md) - [Dog-Friendly Jelly Mixes](https://www.trendhunter.com/trends/jelly-mixes.md) - [Human-Inspired Dog Butters](https://www.trendhunter.com/trends/peamutt-squeezy.md)