# Squeezable Cooking Oils Chefs Life Debuts New Products at Natural Products Expo West By Kalin Ned | Published 2025-03-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/squeezable-cooking-oils References: [nosh](https://www.nosh.com/pr/2025/03/12/chefs-life-launches-new-innovative-products-at-natural-products-expo-west-expands-into-publix-and-fresh-thyme-market) & [chefslife](https://chefslife.com/products/squeezable-four-pack)  [Chefs Life](https://www.trendhunter.com/trends/chefs-life), a premium culinary brand co-founded by [Food Network](https://www.trendhunter.com/trends/hot-sauce-store) star Brian Malarkey, has introduced a range of innovative products at [Natural Products Expo West](https://www.trendhunter.com/trends/unrefined-coconut-oil), including squeezable cooking oils and a new Salt + Pepper seasoning blend. The squeezable cooking oil lineup features options like Organic 100% Avocado Oil, Finishing Extra Virgin Olive Oil, and a high-heat Cooking Oil Blend. All recipes are packaged in no-drip, mess-free bottles that simultaneously offer precision and convenience. This approach to packaging addresses common frustrations like spills and imprecise pouring. The high-quality oils, on the other hand, are suitable for both high-heat cooking and finishing touches. Chefs Life's Salt + Pepper blends are also available in two varieties to offer home cooks the same balanced seasoning techniques used by professional chefs. Image Credit: Chefs Life ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 93% | Activity: 96% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Squeezable Packaging Innovation:** The introduction of squeezable cooking oils highlights a shift towards more convenient and precise dispensing solutions in the kitchen. - **Premium Cooking Oils:** The emphasis on high-quality, specially formulated cooking oils caters to consumers’ growing demand for healthier and versatile cooking options. - **Chef-inspired Seasoning Blends:** Chef-driven seasoning blends provide home cooks with an opportunity to easily elevate their culinary creations with professional expertise. ### Sectors Adopting This - **Culinary Products:** The culinary industry is embracing innovative packaging that enhances user experience while minimizing common mess-related frustrations. - **Health-conscious Consumer Goods:** Health-focused ingredients like avocado oil signify a broader trend within consumer goods towards natural and nutritious product offerings. - **Gourmet Retail:** The gourmet retail industry is seeing a surge in demand for chef-quality products that offer accessible gourmet experiences to home cooks. ## Related on Trend Hunter - [Squeezable Oil Bottles](https://www.trendhunter.com/trends/chefs-life.md) - [Squeezable Avocado Oil Bottles](https://www.trendhunter.com/trends/100-pure-avocado-oil-squeeze.md) - [Squeezable Olive Oil Packaging](https://www.trendhunter.com/trends/chefs-bottle.md) - [Squeezable Californian Olive Oils](https://www.trendhunter.com/trends/chef-style-squeeze-bottle.md) - [Squeezable Olive Oil Bottles](https://www.trendhunter.com/trends/squeezable-olive-oil.md) - [One-Handed Olive Oil Bottles](https://www.trendhunter.com/trends/dress-drizz.md) - [Squeezable Pizza Oils](https://www.trendhunter.com/trends/pizza-oil.md) - [Precision Portioning Olive Oils](https://www.trendhunter.com/trends/pompeian-squeeze.md) - [Fresh Homegrown Cooking Oils](https://www.trendhunter.com/trends/good-cooking-oils.md)