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# Accordion-Style Water Bottles
Matthias Zellweger's Squeasy Water Bottle is Eye-Catching

By Grace Mahas | Published 2019-11-27 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/squeasy-water-bottle
References: [refinery29](https://www.refinery29.com/en-ca/secret-sanda-ideas-gift-exchange-2019?utm_campaign=191126&utm_content=canada&utm_medium=editorial&utm_source=email#slide-7) & [store.moma.org](https://store.moma.org/for-the-home/kitchen-dining/drinkware/squeasy-water-bottle/802239.html)

Those in search of a [portable water bottle](https://www.trendhunter.com/trends/togo-bottle) that can be easily reduced in size can find the perfect solution with Matthias Zellweger's Squeasy Water Bottle. This accordion-style water bottle is designed and made in Switzerland and can be reduced to almost half its size when empty.

The Squeasy Water Bottle is sold exclusively at [MoMA Design Store](https://www.trendhunter.com/trends/nihaarika-arora) -- New York’s [Museum](https://www.trendhunter.com/trends/fujiki-studio) of Modern Art with international shipping available. The Squeasy Water Bottle can hold up to 24 ounces of liquid and is made from BPA-free polypropylene. The eye-catching water bottle is 100 percent recyclable and available in multiple colorways including Dark Blue/ Dark Yellow, Light Blue/ Purple, Red/ Light Blue, and Yellow/ Dark Green -- to name a few.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 65% | Activity: 68% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### Key Themes Behind This Trend

- **Accordion-style Water Bottles:** Accordion-style water bottles are becoming increasingly popular due to their unique design and portability.
- **Eco-friendly Bottles:** There is a growing trend towards eco-friendly water bottles such as the Squeasy Water Bottle made from BPA-free polypropylene.
- **Museum-exclusive Products:** Limited-release products available exclusively at museums like the Squeasy Water Bottle available only at MoMA Design Store are becoming highly sought-after.

### Where This Applies

- **Outdoor Retail:** Outdoor retailers can capitalize on the trend towards portable and collapsible water bottles such as the Squeasy Water Bottle.
- **Sustainability:** Sustainability-focused companies can benefit from offering eco-friendly alternatives to single-use plastic water bottles such as the Squeasy Water Bottle.
- **Museums:** Museums looking to offer exclusive merchandise to their visitors can benefit from partnering with designers and creating limited-release products such as the Squeasy Water Bottle.

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