# Ready-to-Eat Modular Meals Squareat Aims to Disrupt the Food Industry with 50-Gram Squared Food By Laura McQuarrie | Published 2021-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/squeareat References: [prnewswire](https://www.prnewswire.com/news-releases/squareat-is-ready-to-revolutionize-the-food-concept-and-is-now-live-on-the-wefunder-platform-301355363.html) & [wefunder](https://wefunder.com/squareat) [Squareat](https://www.trendhunter.com/trends/squareat) turns raw food into [modular squared food](https://www.trendhunter.com/trends/prot-block) that's easy to eat and packed with nutrients. Thanks to a unique production chain, the startup can create standardized 50-gram squares that are healthy, naturally long-lasting and easy to store and deliver. Squareat is currently raising funds on the Wefunder platform and the startup ultimately aims to disrupt the ready-to-eat industry with its innovative approach to food. Vincenzo Foglia, Co-founder and CCO of the company says, "The market is currently booming, and no one has cracked the code yet, so we came out with a brand-new solution that could literally be the food of the future." Firstly, the startup is focused on creating a [meal plan delivery service](https://www.trendhunter.com/trends/fresh-meal-plan) and its products have the potential to be sold through various channels, including vending machines, schools, offices, supermarkets, gyms and airlines. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 93% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Modular Food:** There is an opportunity to disrupt the food industry by offering modular food that is healthier, longer-lasting, and easier to store. - **Standardized Meals:** Creating standardized meals that are easy to produce and store can disrupt the ready-to-eat industry. - **Personalized Meal Plans:** Offering personalized meal plans that cater to specific dietary needs can disrupt the meal plan delivery service industry. ### Who This Affects Most - **Food Production:** Innovations in modular food production could transform the food production industry by improving efficiency and reducing waste. - **Meal Plan Delivery:** Disruptive innovations in personalized meal plans and standardized meals can transform the meal plan delivery service industry by offering healthier and more convenient options. - **Vending Machines:** Innovations in modular and standardized meals offer an opportunity to disrupt the vending machine industry by providing healthier and more filling options. ## Related on Trend Hunter - [Mix-and-Match Meal Cubes](https://www.trendhunter.com/trends/squareat.md) - [Dietitian-Designed Infant Meals](https://www.trendhunter.com/trends/square-baby1.md) - [Functional Free-From Snack Squares](https://www.trendhunter.com/trends/notco-notsquares.md) - [Protein-Packed Quick-Serve Meals](https://www.trendhunter.com/trends/perfect-servings-meals.md) - [Retail Food Preparation Stations](https://www.trendhunter.com/trends/urban-eat-2.md) - [Nutritionally Complete Meal Solutions](https://www.trendhunter.com/trends/sneak-energy-2.md) - [Nutritious Produce-Packed Snacks](https://www.trendhunter.com/trends/sher-square.md) - [Ready-to-Eat Beetroot Tots](https://www.trendhunter.com/trends/ready-to-eat-bites.md) - [Freeze-Dried Meal Bowls](https://www.trendhunter.com/trends/ready-to-heat-bowl.md)