# Premium Alcohol-Free Mouthwashes The Squeaky Clean Mouthwash is Minimally Branded By Michael Hemsworth | Published 2020-03-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/squeaky-clean-mouthwash References: [uncrate](https://uncrate.com/squeaky-clean-mouthwash/) The Squeaky Clean Mouthwash is a mild oral care product that will work to rid the mouth of unwanted odors without the usual effects that come with alcohol-based rinses. Free from alcohol, the mouthwash is formulated to gently remove bacteria that can cause odors on the teeth, gums and tongue, and will leave behind a [refreshing cool mint flavor](https://www.trendhunter.com/trends/peppermint-whitening-plus-toothpaste) and aroma. The product has a clean formula that's free from the usual dyes that are found in oral care rinses and comes in 16 ounce bottles. The Squeaky Clean Mouthwash is minimally branded to put a focus on the decidedly [noninvasive oral care solution](https://www.trendhunter.com/trends/listerine-clinical-solutions-sensitivity) and accommodate consumers who are looking for products that will look good on their bathroom counter. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 52% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Alcohol-free Mouthwash:** Opportunity for other oral care products to go alcohol-free to appeal to consumers looking for noninvasive solutions. - **Natural Ingredients in Oral Care:** Opportunity for oral care companies to use more natural ingredients to appeal to consumers who prioritize clean ingredients. - **Minimal Branding:** Opportunity for companies to adopt more minimal branding to appeal to consumers who prioritize functionality over aesthetics. ### Who This Affects Most - **Oral Care:** Opportunity for oral care companies to develop alcohol-free and natural ingredient-based products for consumers. - **Personal Care:** Opportunity for personal care industry to adapt minimal branding to appeal to consumers who prioritize functionality over aesthetics. - **Packaging:** Opportunity for packaging industry to offer customized minimal designs to accommodate minimal branding trend. ## Related on Trend Hunter - [Alcohol-Free Mouth Rinses](https://www.trendhunter.com/trends/alcoholfree-mouth-rinse.md) - [Stain-Whitening Mouthwashes](https://www.trendhunter.com/trends/id-stain-whitening-mouthwash.md) - [Minty Lemongrass Mouthwashes](https://www.trendhunter.com/trends/renew-liquid-mouthwash.md) - [Thoughtfully Crafted Mouthwashes](https://www.trendhunter.com/trends/empowermint-mouthwash.md) - [Soothing Aloe-Infused Mouthwashes](https://www.trendhunter.com/trends/arctic-frost-whitening-mouthwash.md) - [Pocket-Sized Mouthwash Sachets](https://www.trendhunter.com/trends/swishables.md) - [Holistic Mouthwash Formulas](https://www.trendhunter.com/trends/swish-mouthwash.md) - [Detoxifying Charcoal Mouthwashes](https://www.trendhunter.com/trends/charcoal-mouthwashes.md) - [Flavored Foam Mouthwashes](https://www.trendhunter.com/trends/foam-mouthwash.md)