# Creamy Candy Cheesecakes Squashies Cheesecake Slices Were Created in Partnership with Swizzels By Michael Hemsworth | Published 2025-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/squashies-cheesecake-slices References: [foodbev](https://www.foodbev.com/news/the-english-cheesecake-company-partners-with-swizzels-on-limited-edition-squashies-cheesecake-slices) & [englishcheesecake](https://englishcheesecake.com)  The Squashies Cheesecake Slices have been created in partnership between The [English Cheesecake Company](https://www.trendhunter.com/trends/the-english-cheesecake-company) and Swizzles in the UK to offer consumers a sweet, delicious and familiar dessert option. The cake is inspired by the classic [Swizzels](https://www.trendhunter.com/trends/squashies-drumstick-celebration-cake) Drumstick Squashies candies, and features fruity cheesecake layers inspired by the soft, foamy candies. The cake is topped with a white chocolate drizzle along with pink sprinkles, while the crunchy biscuit base offers a touch of additional sweetness and texture in every bite. The Squashies Cheesecake Slices are available now in the UK at [Sainsbury's](https://www.trendhunter.com/trends/cinnamon-swirl-cake-slices), but are a limited time offering. The cheesecake dessert responds to the popularity of co-branded treats as consumers gravitate towards new yet familiar ways to satisfy their sweet tooth. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 16% | Activity: 13% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Co-branded Desserts:** Co-branded desserts like the Squashies Cheesecake Slices capitalize on the synergy between popular confectionery brands and dessert innovation. - **Familiar Flavors with Novel Formats:** The integration of familiar candy flavors into new dessert forms presents an innovative way to attract consumers looking for comfort with a twist. - **Limited-time Offerings:** The appeal of limited-time offerings taps into the consumer desire for exclusive, must-try delections that drive immediate purchases. ### Who This Affects Most - **Confectionery:** The confectionery industry can explore new revenue streams by collaborating with dessert companies to create hybrid products that appeal to a broad audience. - **Bakery and Pastry Arts:** Creative crossovers with candies in the bakery and pastry sectors offer opportunities for novel product development and customer engagement. - **Retail Grocery:** Retail grocers benefit from featuring exclusive, limited-edition products that drive foot traffic and elevate the shopping experience. ## Related on Trend Hunter - [Collaboration Candy Brand Cakes](https://www.trendhunter.com/trends/squashies-drumstick-celebration-cake.md) - [Dual-Flavor Marshmallow Candies](https://www.trendhunter.com/trends/swizzels-squashies.md) - [Candy-Inspired Biscuit Ranges](https://www.trendhunter.com/trends/swizzels-biscuits.md) - [Frozen Artisanal Cheesecake Treats](https://www.trendhunter.com/trends/the-english-cheesecake-company.md) - [Icy Cheesecake Desserts](https://www.trendhunter.com/trends/frozen-cheesecake-products.md) - [Seasonal Foamy Candy Ranges](https://www.trendhunter.com/trends/swizzels-squashies-summer-candies.md) - [Squishy Seasonal Candy Products](https://www.trendhunter.com/trends/naughty-nice-squashies.md) - [Candy-Flavored Milk Products](https://www.trendhunter.com/trends/delamere-x-swizzels-flavored-milk.md) - [Squishy Skull-Shaped Candies](https://www.trendhunter.com/trends/swizzels-squashies-squeletons.md)