# Hard Work-Celebrating Ads The Squarespace '5 to 9' Super Bowl Ad Remixes Dolly Parton's Hit Song By Jana Pijak | Published 2021-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/squarespace References: [youtube](https://www.youtube.com/watch?v=LWs5eq1B34Y&feature=emb_title) & [squarespace](https://www.squarespace.com/) The [Squarespace](https://www.trendhunter.com/trends/squarespace-2026-super-bowl) '5 to 9' ad was launched by the website-making platform just in time for this weekend's [Super Bowl 2021 big game event](https://www.trendhunter.com/trends/doves-super-bowl-ad). Remixing Dolly Parton's iconic hit song 9 to 5, the ad was directed by Oscar winner Damien Chazelle and celebrates hard work and dedication -- suggesting that progress and goals are achieved by going the extra mile and by working overtime. The ad spotlights new song lyrics reading "Working 5 to 9, you’ve got passion and a vision, Cuz it’s hustlin’ time, whole new way to make a livin’. Gonna change your life, do something that gives it meaning. With a website that is worthy of your dreaming." In addition to promoting the Squarespace platform's popular [website creation service](https://www.trendhunter.com/trends/a-nocode-love-story), this ad will instantly resonate with Dolly Parton fans thanks to its clever use of a hit song that is rewritten to send an empowering message. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 13% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Hard Work-celebrating Ads:** The trend of brands using uplifting and inspiring messaging to celebrate hard work and dedication. - **Ad Remixing:** The trend of remixing or repurposing classic songs in advertisements for a fresh and memorable impact. - **Website Creation Services:** The trend of website creation platforms using powerful messaging to empower their customers to pursue their passions and dreams. ### Where This Applies - **Advertising:** The advertising industry can benefit from incorporating empowering messaging and classic song remixing into their campaigns to create a stronger impact and connection with consumers. - **Music:** The music industry has opportunities to partner with brands who want to use classic songs in their advertisements to reach a wider audience and create new revenue streams. - **Website Creation:** The website creation industry has a disruptive innovation opportunity to not only provide their services, but also empower their customers to pursue their passions and dreams through their website platforms. ## Related on Trend Hunter - [Mini Musical Productivity Ads](https://www.trendhunter.com/trends/the-big-meeting.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Suspenseful Big Game Ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl.md) - [Lyrics-Inspired OOH Campaigns](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign.md) - [Humorous AI-Forward Spots](https://www.trendhunter.com/trends/act-like-you-know.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Neighborly Real Estate Ads](https://www.trendhunter.com/trends/wont-you-be-my-neighbor.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Musical AI Campaigns](https://www.trendhunter.com/trends/fiverr-nobody-cares.md)