# Off-Putting Cylinder Drinkware The Square Water Bottle is a Stylish Replacement to Bulky Canisters By Nikki Taylor | Published 2012-10-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/square-water-bottle References: [fastcodesign](http://www.fastcodesign.com/1670918/this-might-be-the-world-s-best-designed-water-bottle) & [kickstarter](http://www.kickstarter.com/projects/2065462213/the-square) David [Mayer's](https://www.trendhunter.com/trends/kraft-heinz-2) the [Square](https://www.trendhunter.com/trends/metapure-desktop-water-dispenser) water bottle is more of an accessory than a drink canister. Instead of the familiar circular clunky design that is normally assigned to [reusable water bottles](https://www.trendhunter.com/trends/anew), Mayer's creation is just as the title says: modernly square. Wanting the bottle to become something people could show off, Mayer uses attractive food grade 304 stainless steel and an unusual design to entice buyers. The bottle has a plastic twist top and a removable bottom to make cleaning easier. It is BPA-free and claims not to have the yucky metallic taste that some reusable drink containers carry. Another bonus to the Square water bottle is it cannot roll due to the edges on the canister. You won't ever have to worry about chasing your beverage down the street. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 29% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Square Water Bottle Trend:** Opportunity for innovative and stylish designs in reusable drink canisters. - **Unconventional Drinkware Design Trend:** Demand for drink containers with unique shapes and materials for a modern aesthetic. - **Functional and Aesthetic Fusion Trend:** Growing interest in functional water bottles that also serve as fashionable accessories. ### Where This Applies - **Drinkware Industry:** Potential for disruption in the market with square-shaped water bottles and unconventional designs. - **Stainless Steel Industry:** Opportunity to supply attractive and food-grade stainless steel for trendy and modern water bottles. - **Reusable Products Industry:** Demand for reusable drink containers that are both functional and aesthetically pleasing, opening opportunities for innovative designs. ## Related on Trend Hunter - [Space-Saving Hydration Solutions](https://www.trendhunter.com/trends/flat-water-bottles.md) - [Angled Grip-Friendly Water Bottles](https://www.trendhunter.com/trends/m2o-bottle-design.md) - [Outlined Stainless Steel Bottles](https://www.trendhunter.com/trends/cool-line-liquor-bottle.md) - [Shatter-Resistant Glass Bottles](https://www.trendhunter.com/trends/onlywater.md) - [Steel Portable Water Bottles](https://www.trendhunter.com/trends/togo-bottle.md) - [Style-Focused Water Bottles](https://www.trendhunter.com/trends/ultralight-series-water-bottles.md) - [Stylish Dual-Opening Water Bottles](https://www.trendhunter.com/trends/stanley-allday-slim-bottle.md) - [Minimalist Appliance Water Bottles](https://www.trendhunter.com/trends/smeg-and-24bottles.md) - [Sleek Elevated Flat-Shaped Flasks](https://www.trendhunter.com/trends/watr.md)