# Retro-Tinged Polaroid Cameras Fujifilm's New SQUARE SQ40 Celebrates Vintage Photo Formats By Amy Duong | Published 2023-07-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/square-sq40 References: [yankodesign](https://www.yankodesign.com/2023/07/25/instax-square-sq40-makes-a-literally-big-gamble-on-the-fusion-of-past-and-present/) & [instax](https://instax.com/sq40/en/)  The new Instax SQUARE SQ40 camera functions similarly to any other [Polaroid camera](https://www.trendhunter.com/trends/polaroid-flip) but is also defined by its unique new look. It retains all the qualities of a [vintage appeal](https://www.trendhunter.com/trends/polaroid-now1) whilst also delivering contemporary elements as well. At first glance at the latest camera, it seems to be larger in size than its predecessors but does not compromise the easy portability, still fitting comfortably in one's hand. It has design cues drawn from traditional cameras including the textured black surface that resembles the look of leather for an elegant flair. The camera case for this is also made from a tactile material as well. The new SQUARE SQ40 has an [auto-exposure feature](https://www.trendhunter.com/trends/mini-41-instant-camera) that allows users to take photos in the dark without having to manually alter any settings. Image Credit: Fujifilm ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 11% | Activity: 25% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Vintage-inspired Cameras:** The rise of retro-themed cameras that combine vintage appeal with modern functionality presents opportunities for creating new camera designs and accessories. - **Contemporary Retro Aesthetics:** The demand for products that blend retro and contemporary elements opens up opportunities for creating unique designs across various industries, ranging from fashion to home decor. - **Convenience and Portability:** The integration of advanced features like auto-exposure and compact size in retro-style cameras provides opportunities for developing convenient and portable consumer electronics. ### Where This Applies - **Photography Equipment:** The photography equipment industry can tap into the growing demand for retro-style cameras by developing innovative features, accessories, and compatible film options. - **Fashion and Accessories:** The fashion and accessories industry can leverage the popularity of vintage-inspired cameras by designing camera cases, straps, and other stylish accessories. - **Consumer Electronics:** The consumer electronics industry can explore disruptive innovation by combining retro aesthetics with modern features in various electronic products, such as smartphones, speakers, and laptops. ## Related on Trend Hunter - [Retro Instant Polaroid Cameras](https://www.trendhunter.com/trends/instax-sq40.md) - [Vintage-Inspired Instant Cameras](https://www.trendhunter.com/trends/instax-mini-99.md) - [Vintage-Inspired Instant Cameras](https://www.trendhunter.com/trends/instax-evo-cinema.md) - [Wide-Angle Instant Cameras](https://www.trendhunter.com/trends/fujifilm-instax-wide-400.md) - [Retro-Inspired Instant Cameras](https://www.trendhunter.com/trends/polaroid-flip1.md) - [Chunky Retro Instant Cameras](https://www.trendhunter.com/trends/polaroid-flip-instant-camera.md) - [Nostalgic Computer Graphic Cameras](https://www.trendhunter.com/trends/retrospekt-and-polaroid.md) - [Palm-Sized Digital Cameras](https://www.trendhunter.com/trends/fujifilm-instax-pal.md) - [Color-Changing Instant Cameras](https://www.trendhunter.com/trends/fujifilm-instax-mini-99.md)