# Instagram-Shoppable Milkshakes Sonic Will Serve Square Shakes Sold Through IG at Coachella By Rebecca Byers | Published 2016-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/square-shakes References: [adweek](http://www.adweek.com/adfreak/sonic-making-awesome-square-shakes-designed-instagram-sold-through-instagram-170602) Ahead of Coachella 2016, American burger chain Sonic has created a unique range of [Square Shakes](https://www.trendhunter.com/trends/tsun-scoops) that will be available to order through [Instagram](https://www.trendhunter.com/trends/shake-shack-showdown) at the annual music festival event. The series of #SquareShakes have been designed with aesthetics in mind, with the milkshakes being perfectly square, making them ideal for the square Instagram frame. The unique and creative on-site campaign will feature at both weekends of Coachella 2016 and promotes the chain's premium line of [Creamery](https://www.trendhunter.com/trends/dairy-free-cottage-cheese) shakes that feature upleveled ingredients such as Madagascar vanilla bean, wildberry, bourbon and lavender. The premium Square Shakes were designed for Sonic by chef Christine Flynn (@chefjacqueslamerde on Instagram), which was organized by their agency Goodby Silverstein & Partners. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 58% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Instagram-shoppable Milkshakes:** Disruptive Innovation Opportunity: Leveraging social media platforms like Instagram to enable customers to order and purchase products directly, creating a seamless and immersive shopping experience. - **Square Shakes:** Disruptive Innovation Opportunity: Offering unique and visually appealing products, such as square-shaped milkshakes, to attract and engage customers in a competitive market. - **Premium Ice Cream Shakes:** Disruptive Innovation Opportunity: Creating premium versions of popular products, like creamery shakes with high-quality ingredients, to cater to consumers' desire for elevated and indulgent experiences. ### Industries Being Reshaped - **Food Service:** Disruptive Innovation Opportunity: Exploring innovative ways to leverage social media platforms and unique product designs to enhance customer engagement and drive sales in the food service industry. - **Social Media Marketing:** Disruptive Innovation Opportunity: Utilizing platforms like Instagram to develop new and interactive marketing strategies that enable direct sales and enhance brand awareness. - **Premium Food and Beverage:** Disruptive Innovation Opportunity: Meeting the demand for high-quality and unique food and beverage offerings by creating premium versions of products and leveraging social media to reach target customers. ## Related on Trend Hunter - [Branded Nutty Chocolate Shakes](https://www.trendhunter.com/trends/chocolate-peanut-butter-shake.md) - [Cake-Flavored Ice Cream Shakes](https://www.trendhunter.com/trends/yellow-cake-batter.md) - [Limited-Time Caffeinated Milkshakes](https://www.trendhunter.com/trends/brown-sugar-latte-milkshake.md) - [Evening Milkshake Promotions](https://www.trendhunter.com/trends/half-price-shakes.md) - [Artist-Remixed Summertime Drinks](https://www.trendhunter.com/trends/sonic-drink-remix.md) - [Strawberry Summertime QSR Shakes](https://www.trendhunter.com/trends/strawberry-swirl-shake.md) - [Fried Dough-Inspired Milkshakes](https://www.trendhunter.com/trends/churro-shake.md) - [Romantic Blended Shakes](https://www.trendhunter.com/trends/chocolate-covered-strawberry-shake-1.md) - [Cafe-Inspired Milkshakes](https://www.trendhunter.com/trends/shake-shack-shakes.md)