# Modern Retail Rebrands Square One Design Adapted Johnny's Markets with Simplified Displays By Riley von Niessen | Published 2016-08-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/square-one-design References: [retaildesignblog.net](http://retaildesignblog.net/2015/04/23/johnnys-markets-store-design-branding-by-square-one-design-west-michigan/) & [squareonedesign](http://www.squareonedesign.com/) '[Square One Design](https://www.trendhunter.com/trends/arabica)' in West Michigan took Johnny's Markets on as a client recently, with the agency working to change its overall design as a means to drive positive consumer interest in its products. Square One Design did this by [changing the layout of the store](https://www.trendhunter.com/trends/cosmetics-and-beauty-department) and adjusting its branding efforts. This extended to nearly everything, from the natural wooden cabinets and revitalized employee uniforms to the take-out coffee cups that so many consumers would remember the company by. With this, Square One Design transformed Johnny's Markets from looking like a typical multipurpose convenience store into something that was all its own. By making use of a [bright, welcoming and modern aesthetic](https://www.trendhunter.com/trends/retail-environment), Square One Design boosts the expectations of consumers the second they walk through the doors -- working to drive sales for the company by generating an atmosphere that encourages people to linger a little longer. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 76% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Consumer-centric Design:** By focusing on creating a bright and welcoming aesthetic, Square One Design aims to enhance the consumer experience and drive sales for retail businesses. - **Branding Transformation:** Through adjusting branding efforts, Square One Design helps companies like Johnny's Markets stand out from competitors and establish a unique identity. - **Store Layout Optimization:** By reconfiguring store layouts, agencies like Square One Design can create an atmosphere that encourages customers to spend more time in the store, leading to increased sales. ### Sectors Adopting This - **Retail Design:** Square One Design specializes in rebranding and redesigning retail spaces to create more engaging and appealing environments for customers. - **Branding and Marketing:** Agencies like Square One Design contribute to the branding and marketing industry by helping businesses develop unique brand identities and create effective marketing strategies. - **Consumer Goods:** The transformation of retail spaces like Johnny's Markets improves the shopping experience for consumers, contributing to the consumer goods industry's growth and competitiveness. ## Related on Trend Hunter - [Boutique Grocery Designs](https://www.trendhunter.com/trends/meadow-lane-store.md) - [Young Consumer-Focused Store Redesigns](https://www.trendhunter.com/trends/auntie-annes1.md) - [Revitalized Pasta Packaging Designs](https://www.trendhunter.com/trends/ronzoni-pasta-brand.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Curated Store Concepts](https://www.trendhunter.com/trends/target-soho-store.md) - [Revamped Pizza Chain Branding](https://www.trendhunter.com/trends/better-by-design.md) - [Refreshing QSR Store Designs](https://www.trendhunter.com/trends/jamba-hello-sunshine.md) - [Scandinavian Aesthetics-Forward Shop Designs](https://www.trendhunter.com/trends/scandinavian-aesthetics.md) - [Redesigned Organic Brand Packaging](https://www.trendhunter.com/trends/o-organics.md)