# Vegetable-Forward Baby Meals These Square Meals Align with the 'Veggies Early & Often' Campaign By Laura McQuarrie | Published 2021-09-22 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/square-meals References: [businesswire](https://www.businesswire.com/news/home/20210921005452/en) & [squarebaby](https://squarebaby.com/blogs/news/square-baby-announces-national-expansion-and-new-veggie-forward-meals) [Square Baby's](https://www.trendhunter.com/trends/fancy-pants-wagyu-truffle) [Square Meals](https://www.trendhunter.com/trends/square-baby1) are made with organic vegetables, fruits, whole and sprouted grains, various proteins, healthy fats, herbs and spices. The newest small-batch creations from the brand are vegetable-forward and supportive of Partnership for a Healthier America's “Veggies Early & Often” campaign. As a member of the Shaping Early Palates Initiative, Square Baby is devoted to setting a new standard in baby food to inspire a lifetime of healthy eating. The brand is introducing more veggie content than ever before, as well as “first food” meals that are at least 75% vegetables to replace three single-ingredient fruit purees. These meals meet the standards PHA has set for the Veggies Early & Often icon. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 52% | Activity: 64% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What Makes This Trend Stand Out - **Veggie-first Baby Food:** More baby food brands are creating vegetable forward meals that meet the Veggies Early & Often campaign standards. - **Organic Baby Meals:** Consumers are seeking out organic and healthy options for their babies' meals. - **Healthy Eating for Infants:** Parents are looking to set their child on a path towards healthy eating habits from an early age. ### Sectors Adopting This - **Baby Food Industry:** Brands in the baby food industry can shift towards creating more vegetable-forward and organic options for infants. - **Organic Food Industry:** The trend towards organic baby food aligns with the growing demand for organic food products in general. - **Healthy Eating and Wellness Industry:** There is an opportunity for businesses in the healthy eating and wellness industry to provide resources and solutions for parents seeking to establish healthy eating habits in their infants. ## Related on Trend Hunter - [Dietitian-Designed Infant Meals](https://www.trendhunter.com/trends/square-baby1.md) - [Veggie-First Children's Meals](https://www.trendhunter.com/trends/lil-gourmets.md) - [Mix-and-Match Meal Cubes](https://www.trendhunter.com/trends/squareat.md) - [Veggie-Packed Baby Foods](https://www.trendhunter.com/trends/sprout-organics.md) - [Nutrient-Dense Baby Food Pouches](https://www.trendhunter.com/trends/once-upon-a-farm-advanced-nutrition.md) - [Plant-Rich Pasta Meals](https://www.trendhunter.com/trends/organic-pasta-meals.md) - [Baby-Friendly Finger Food Cups](https://www.trendhunter.com/trends/baby-led-weaning.md) - [Functional Baby Food Blends](https://www.trendhunter.com/trends/little-spoon-babyblends.md) - [Spiced Vegetable Baby Purees](https://www.trendhunter.com/trends/baby-food-puree-flavor.md)