# Balanced Baby Meals The Square Meal System Delivers Fruits, Veggies, Whole Grains & Protein By Laura McQuarrie | Published 2018-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/square-meal-system References: [projectnosh](https://www.projectnosh.com/food-wire/2018/square-baby-launches-meal-system-babies/) & [squarebaby](https://squarebaby.com/) Square Baby prides itself on sharing "the only baby food that offers 100% daily nutrition" from the purees it crafts from balanced blends of [fruits, vegetables, whole grains and proteins](https://www.trendhunter.com/trends/kiddylicious-baby-food-pouches). Square Baby makes it possible for parents and caregivers to [customize a meal plan](https://www.trendhunter.com/trends/picky-eaters) based on a young one's age, food preferences or dietary restrictions, with options available that are fortified with extra iron, full of healthy fats, dairy-free, gluten-free or completely vegan. The Square Meal System, developed by a team of [registered dietitians and pediatricians](https://www.trendhunter.com/trends/happy-baby-infant-formula), helps to deliver a baby's recommended daily intake in different food categories. Square Baby prides itself on offering an ultra-simple system that parents can follow, promising a diverse diet that's as "easy as A, B, C." ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 74% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Customized Baby Meal Plans:** There is an opportunity for businesses to offer customizable meal plans for babies based on their age, preferences, and dietary restrictions. - **Fortified Baby Food:** There is a disruptive innovation opportunity to create baby food fortified with extra nutrients like iron, healthy fats, and other essential vitamins and minerals. - **Simplified Baby Meal Systems:** There is potential for creating simplified and easy-to-follow meal systems for parents to ensure their babies receive a diverse and balanced diet. ### Where This Applies - **Baby Food Manufacturing:** The baby food manufacturing industry can innovate by providing customizable and fortified baby food options to cater to specific nutritional needs. - **Meal Planning Services:** Meal planning services can disrupt the market by offering personalized meal plans for babies, taking into account their age, preferences, and dietary restrictions. - **Pediatric Nutrition Consulting:** Pediatric nutrition consulting services can assist parents in developing simplified meal systems to ensure their babies receive the necessary nutrients for growth and development. ## Related on Trend Hunter - [Mix-and-Match Meal Cubes](https://www.trendhunter.com/trends/squareat.md) - [Functional Baby Food Blends](https://www.trendhunter.com/trends/little-spoon-babyblends.md) - [Luxe Limited-Edition Baby Meals](https://www.trendhunter.com/trends/fancy-pants-wagyu-truffle.md) - [Baby-Led Weaning Bites](https://www.trendhunter.com/trends/biteables.md) - [Nutrient-Dense Baby Food Pouches](https://www.trendhunter.com/trends/once-upon-a-farm-advanced-nutrition.md) - [Customizable Baby Food Apps](https://www.trendhunter.com/trends/bebe-foodie.md) - [Organic Baby Puree Packs](https://www.trendhunter.com/trends/organic-baby-puree.md) - [Baby-Friendly Finger Food Cups](https://www.trendhunter.com/trends/baby-led-weaning.md) - [Palate-Expanding Baby Foods](https://www.trendhunter.com/trends/introduction-to-textures.md)