# Alter Ego Business Cards MOO Imagines Square Business Cards for Pop Icons with Double Lives By Laura McQuarrie | Published 2014-10-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/square-business-card References: [gq-magazine](http://www.gq-magazine.co.uk/entertainment/articles/2014-09/30/moo-fantasy-business-cards-breaking-bad-superman) & [moo](http://www.moo.com/blog/?p=9884) In order to show off its new [square business card designs](https://www.trendhunter.com/trends/digital-business-cards), MOO designed a series of fun cards that might be professionally used by Superman, Heisenberg, Catwoman and Dr. Hyde. On the flip side, these new square cards are presented side-by-side some fairly conventional [rectangular business cards](https://www.trendhunter.com/trends/smartpress), representing the identities that these individuals use to go under the radar. MOO imagines that by day, Walter White might use a simple card showing off his profession as a high school teacher. By night, White trades in this card for a square one printed with that iconic [Heisenberg sketch](https://www.trendhunter.com/trends/smart-outfit), a phone number and text that almost menacingly reads: "Say my name." Although all of the business card designs are fun, the square business cards are really standout. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Square Business Cards:** Opportunity for businesses to differentiate themselves with unique square-shaped business cards. - **Pop Icon Designs:** Trend of incorporating popular culture icons into business card designs, appealing to a wider audience. - **Dual Identity Representation:** Growing trend of showcasing multiple identities or alter egos on business cards, allowing for creative expression and storytelling. ### Sectors Adopting This - **Printing and Design Services:** Disruptive innovation opportunity in creating and marketing unique square business card designs. - **Marketing and Advertising:** Opportunity for agencies to leverage pop culture icons to create engaging and memorable business cards for clients. - **Personal Branding:** Opportunity for individuals to showcase their multiple roles and identities through creative business card designs, enhancing personal brand image. ## Related on Trend Hunter - [NFC-Enabled Business Cards](https://www.trendhunter.com/trends/mobilo-smart-business-card.md) - [Cutting-Edge Business Cards](https://www.trendhunter.com/trends/xcards.md) - [Scannable NFC Business Cards](https://www.trendhunter.com/trends/ovou-smart-business-card.md) - [Custom Metal Credit Cards](https://www.trendhunter.com/trends/carbon-co-skin.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Digital Card Creators](https://www.trendhunter.com/trends/businesscardgen.md) - [Video Business Cards](https://www.trendhunter.com/trends/vidcard.md) - [Digital NFC-Enabled Business Cards](https://www.trendhunter.com/trends/touchless-nfc-card.md) - [Magician-Designed Playing Cards](https://www.trendhunter.com/trends/mystery-playing-cards.md)