# Tourism-Inspired Burgers McDonald's Japan Created I Feel Like I Went to N.Y. Square Burgers By Laura McQuarrie | Published 2022-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/square-burgers References: [soranews24](https://soranews24.com/2022/02/03/mcdonalds-japan-introduces-square-burgers-that-take-us-to-new-york-for-a-limited-time/)  There are brand-new square burgers on the menu at [McDonald's Japan](https://www.trendhunter.com/trends/new-york-burgers) for a limited time and the I Feel Like I Went to N.Y. [Burgers](https://www.trendhunter.com/trends/otona-no-gotouchi-teriyaki-burgers) are inspired by comic book styles and travel alike. With many people feeling wary about international travel, all sorts of food brands are channeling [globally inspired experiences](https://www.trendhunter.com/trends/international-heist-menu) into flavorful snacks and meals. McDonald's new selection of burgers in Japan recreates the New York experience with thick meat, special sauces and unconventional square buns. There's the Thick Beef Burger Pepper & Cheese with an all-beef patty, bacon, lettuce, onion and cheese, as well as a rich steak sauce, cheddar cheese sauce and ground black pepper. The Grilled Chicken Burger Salt & Lemon is another square burger option and it balances a thick slice of chicken with veggies and other classic toppings. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 21% | Activity: 44% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Travel-inspired Cuisine:** Brands are creating globally inspired snacks and meals to give consumers a taste of traveling abroad without leaving home. - **Unconventional Fast Food:** Fast food brands are experimenting with unconventional ingredients and presentation to attract consumers. - **Limited-time Offerings:** Brands are introducing limited-time offerings to create a sense of urgency and excitement among consumers. ### Where This Applies - **Fast Food Industry:** Fast food companies can explore innovative products inspired by different cultures to attract customers and create buzz. - **Travel and Tourism Industry:** Companies in the travel and tourism industry can partner with food brands to promote their destinations through food, creating a unique and memorable experience for visitors. - **Food and Beverage Industry:** Food and beverage companies can experiment with unconventional ingredients and presentation to create exciting new offerings for consumers. ## Related on Trend Hunter - [NYC-Inspired QSR Burger Menus](https://www.trendhunter.com/trends/new-york-burgers.md) - [NYC-Inspired Burger Menus](https://www.trendhunter.com/trends/come-on-baby-ny-burgers.md) - [Regionally Inspired Burgers](https://www.trendhunter.com/trends/otona-no-gotouchi-teriyaki-burgers.md) - [Flavorful European Burger Lineups](https://www.trendhunter.com/trends/european-burgers.md) - [Combat-Themed QSR Burger Menus](https://www.trendhunter.com/trends/mcdonalds-japan-street-burgers.md) - [Celebratory Manga QSR Burgers](https://www.trendhunter.com/trends/mcdonalds-japan-evangelion-burgers.md) - [Localized QSR Burgers](https://www.trendhunter.com/trends/mcdonalds-taiwan.md) - [Flavorful Animation-Inspired Fusion Burgers](https://www.trendhunter.com/trends/samurai-menu.md) - [Creamy Crispy QSR Burgers](https://www.trendhunter.com/trends/chunky-potato-beef-creamy-jalapeno-burger.md)