# Multi-Use Moisturizing Balms The Squalane + Amino Acids Lip Balm Also Hydrates Elbows & Cuticles By Laura McQuarrie | Published 2024-06-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/squalane-amino-acids-lip-balm References: [instagram](https://www.instagram.com/p/C8FTz-HRaCX/) & [theordinary](https://theordinary.com/en-ca/squalane-amino-acids-lip-balm-100657.html)  Post-pandemic, consumers simplified their skincare routines by returning to versatile, supremely nourishing balms that can be used on both lips and body like [The Ordinary's](https://www.trendhunter.com/trends/exfoliating-lip-serum) Squalane + Amino Acids Lip Balm. This [multi-use moisturizing balm](https://www.trendhunter.com/trends/ros-beauty) from the affordable skincare brand can be used to hydrate the [lips, cuticles and elbows](https://www.trendhunter.com/trends/allpurpose-beauty-balm), supporting all skin types to provide instant comfort, lasting hydration and skin barrier support. This highly hydrating face and body balm for dryness seals in moisture and supports softer skin, making it a useful product to add to a to-go skincare arsenal for any time use. This alcohol-free, vegan and silicone-free formula is best used as the last step of a skincare routine as a moisturizer. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 43% | Activity: 53% | Freshness: 24% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multi-use Skincare Products:** Consumers are gravitating towards versatile skincare solutions like multi-use balms that streamline beauty routines and provide comprehensive hydration. - **Simplified Skincare Routines:** There is a growing trend towards minimalist skincare regimes, focusing on fewer, more effective products that cater to multiple needs. - **Clean Beauty Formulations:** Increasing demand for alcohol-free, vegan, and silicone-free skincare options reflects a shift towards cleaner, more ethical beauty products. ### Industries Being Reshaped - **Personal Care:** The personal care industry is increasingly embracing multi-functional products that cater to the growing consumer desire for simplicity and holistic care. - **Beauty and Cosmetics:** Beauty brands are innovating by developing products that address multiple skincare concerns, offering convenience and efficiency in daily routines. - **Ethical Consumer Goods:** Companies in the ethical consumer goods sector are tapping into the demand for clean, vegan, and free-from formulations, reflecting a broader industry trend towards sustainability. ## Related on Trend Hunter - [Skin-Caring Lip Moisturizers](https://www.trendhunter.com/trends/lippe-balm.md) - [Minimalist Multi-Benefit Lip Balms](https://www.trendhunter.com/trends/the-lip-balm.md) - [Antioxidant-Rich Lip Salves](https://www.trendhunter.com/trends/black-cherry.md) - [CBD Face Balms](https://www.trendhunter.com/trends/cbd-face-balm.md) - [Dessert-Like Multi-Benefit Balms](https://www.trendhunter.com/trends/breeze-balm.md) - [Olive Oil-Powered Multi-Use Balms](https://www.trendhunter.com/trends/multiuse-balm.md) - [Lip-Softening Balms](https://www.trendhunter.com/trends/le-chouchou.md) - [Supersized Body Balms](https://www.trendhunter.com/trends/the-fatty.md) - [Multi-Benefit Skincare Balms](https://www.trendhunter.com/trends/le-balm.md)