# AR Skiing Experiences Spy+ Launched an AR Try-On Experience for Both In-Person and Online By Grace Mahas | Published 2020-12-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/spy References: [spyoptic](https://www.spyoptic.com/goggles/snow/all-goggles/marauder-snow-goggle/marauder-snow-goggle.html?dwvar_marauder-snow-goggle_itemDesc=Marauder%20SPY%20Damasso%20Sanchez%20-%20HD%20Plus%20Gray%20Green%20with%20Black%20Spectra%20Mirror%20-%20HD%20Plus%20LL%20Persimmon%20with%20Silver%20Spectra%20Mirror&cgid=goggles-snow-all-goggles#start=1) & [instagram](https://www.instagram.com/ar/140244050879649/) SPY+, the California-based brand beloved for its high quality, high-performance ski goggles and sunglasses, recently launched a new approach to allow consumers to experience "behind the lens." The brand introduced an augmented reality try-on experience that leverages a reflection technique that mimics the experience of shredding the slopes at Whistler, British Columbia. The SPY+ augmented reality experience uses [Google](https://www.trendhunter.com/trends/google-6) Swirl's #D models and will be available via [QR codes in retail displays](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores) as well as online. Currently, the brand launched the new Marauder goggle which is available for augmented reality try-on. SPY+ recently announced its plans to bring the augmented reality try-on experience cross-brand, enabling consumers to test out different products in a safe, contactless way. Image Credit: SPY+ ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 27% | Activity: 82% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality Try-on:** Opportunity to revolutionize the retail industry by allowing consumers to virtually try on products in a safe and contactless manner. - **AR Retail Displays:** Potential for retailers to enhance the in-store shopping experience by incorporating augmented reality try-on features via QR codes in retail displays. - **AR Cross-brand Experience:** Disruptive innovation opportunity to create a unified augmented reality try-on platform that allows consumers to experience multiple brands and products. ### Industries Being Reshaped - **Eyewear:** The eyewear industry can benefit from integrating augmented reality try-on experiences, providing customers with a virtual preview of different frames and styles. - **Sporting Goods:** Potential for sporting goods companies to utilize augmented reality try-on technology to allow customers to virtually test out equipment, such as ski goggles or helmets. - **Retail:** The retail industry can leverage augmented reality try-on experiences to enhance online shopping, increasing customer engagement and reducing return rates. ## Related on Trend Hunter - [AR-Powered Brand Experiences](https://www.trendhunter.com/trends/marcolin-1.md) - [AR-Enabled Ski Goggles](https://www.trendhunter.com/trends/ar-goggles.md) - [AR-Based Eyewear Try-Ons](https://www.trendhunter.com/trends/amazon-fashion-1.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [Virtual Eyewear Retailer Experiences](https://www.trendhunter.com/trends/walmart-optical-virtual-tryon.md) - [AR Watch Try-Ons](https://www.trendhunter.com/trends/perfect-corp-and-timez.md) - [Gen-Z-Focused AR Campaigns](https://www.trendhunter.com/trends/tryon-haul-lens.md) - [AR-Powered Try-On Rooms](https://www.trendhunter.com/trends/snapchat-7.md) - [AR-Enabled Try-On Tools](https://www.trendhunter.com/trends/google-6.md)