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# Rebellious Menswear Portraits
VMan Magazine's 'Spy vs Spy' Editorial Highlights Edgy Fashion Picks

By Jana Pijak | Published 2016-02-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/spy-vs-spy
References: [fuckingyoung.es](http://fuckingyoung.es/spy-vs-spy/) & [clmuk](http://www.clmuk.com/photography/oliver-hadlee-pearch)

Oliver Hadlee Pearch captures 'Spy vs Spy,' VMan Magazine's latest editorial exclusive that graces the style publication's Spring/Summer 2016 issue. The effortlessly cool image series highlights style picks by Jay Massacret who opts for youthful and athletic staples.

The pieces are displayed in a palette of monochromatic and neutral beige tones and consist of oversized casuals, roomy coats and [sporty jumpsuits](https://www.trendhunter.com/trends/hm-x-glenn-martens) that are a nod to 90s hip hop styling.

VMan Magazine's Spy vs Spy editorial draws inspiration from [urban street youth](https://www.trendhunter.com/trends/ys-for-men-x-masses) and also highlights the season's [daring hair styles for men](https://www.trendhunter.com/trends/no-rules-club). These include short platinum blonde and fire red tresses and clothes that are conceptual while remaining comfortable and wearable. Additionally, this editorial successfully blends in-studio and outdoor photography to capture a rebellious and metropolitan theme.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 100% | Activity: 93% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Urban Street Fashion:** Disruptive innovation opportunities include incorporating bold and experimental fashion choices into mainstream menswear collections.
- **Athleisure Wear:** Disruptive innovation opportunities include combining athletic and casual styles to create fashionable and functional clothing for men.
- **Conceptual Styling:** Disruptive innovation opportunities include pushing the boundaries of traditional menswear with unconventional and artistic fashion designs.

### Sectors Adopting This

- **Fashion:** Disruptive innovation opportunities include exploring new materials, designs, and technologies to create unique and boundary-pushing menswear collections.
- **Photography:** Disruptive innovation opportunities include using innovative techniques to capture urban and rebellious themes in fashion photography.
- **Hair Styling:** Disruptive innovation opportunities include experimenting with bold and unconventional hairstyles for men, creating new trends in the hair styling industry.

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