# Inspirational Instagram Lookbooks SPY Optic Reveals the Brand's Influential Photos Via Smartphones By Jordy E | Published 2012-05-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/spy-optic References: [nylonguysmagazine.tumblr](http://nylonguysmagazine.tumblr.com/post/22146321998/spy-crosstown-inspiration) & [spyoptic](http://www.spyoptic.com/) Spy Optic is a California-based menswear eyeglass label. The brand is known to focus on athletic styles, accommodating the specific needs of skiers, bikers and climbers. The Spring/Summer 2012 Crosstown Collection builds on this history, displaying another round of well-received [sporty-chic designs](https://www.trendhunter.com/trends/vallon-daytrippers). The company has remained candid about the inspiration behind the current summertime shades, and has released the exact images that it referenced during the production of the Crosstown line via [Instagram](https://www.trendhunter.com/trends/meta-smart-glasses-1). The Spy Optic Instagram photos lead viewers into the vintage themes that are at the heart of the organization. [Retro surfboards](https://www.trendhunter.com/trends/tan-france-collection) and black-and-white jazz musicians conjure up classic visions of 1950s scenes. The use of a smartphone application to convey influence here is remarkable, providing consumers with further product knowledge and understanding. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 78% | Activity: 66% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Smartphone Influencer Marketing:** Using smartphone applications to convey product influence allows brands to provide consumers with further knowledge and understanding. - **Vintage-themed Branding:** Incorporating retro elements like surfboards and jazz musicians in branding creates a classic and nostalgic appeal. - **Inspiration-driven Product Development:** Sharing exact images that inspired product lines on platforms like Instagram enables brands to establish a transparent and authentic connection with consumers. ### Who This Affects Most - **Eyewear:** The eyewear industry can leverage smartphone influencer marketing to enhance brand visibility and educate consumers about their product offerings. - **Fashion:** In the fashion industry, incorporating vintage-themed branding can create a unique and timeless image for brands, attracting consumers who appreciate nostalgia. - **Social Media Marketing:** Social media marketing services can explore innovative ways to support inspiration-driven product development, allowing brands to build stronger connections with their target audience. ## Related on Trend Hunter - [Influencer-Approved Eyewear Capsules](https://www.trendhunter.com/trends/z-supply.md) - [Social App-Connected Smartglasses](https://www.trendhunter.com/trends/meta-smart-glasses-1.md) - [Motocross-Inspired Eyewear Campaigns](https://www.trendhunter.com/trends/eyewear-campaigns.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md) - [Apparel-Branded Smart Eyewear](https://www.trendhunter.com/trends/reebok-smart-eyewear.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Versatile Sporty Eyewear Collections](https://www.trendhunter.com/trends/csport-collection.md) - [Reimagined Eyewear Campaigns](https://www.trendhunter.com/trends/hookipa-ultra-campaign.md)