# Cross-Culture Potato Snacks Calbee Created 'Spudkins' Snacks for North American Consumers By Laura McQuarrie | Published 2019-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spudkins References: [prnewswire](https://www.prnewswire.com/news-releases/potato-lovers-rejoice-calbee-north-america-brings-new-taste-sensation-to-the-snack-aisle-300852720.html) & [spudkins](https://spudkins.com/) For more than a decade, the Jagabee brand has shared some of the top-selling [salty snacks](https://www.trendhunter.com/trends/calbee-shrimp-chips) for [Calbee Japan](https://www.trendhunter.com/trends/potatogrowing-kits) and now, Spudkins are being introduced as a new kind of potato snack for the North American market. First, consumers are set to be introduced to Fry Cuts under the Spudkins brand, which are crispy potato snacks that are made from real Russet potatoes. These potato snacks are free from [artificial colors and flavors](https://www.trendhunter.com/trends/simply-snacks) and are naturally gluten-free. According to the brand, these snacks are cut like fries and have all the crunch of a potato chip with 25% less oil than traditional potato snacks. These new potato snacks for North American consumers were showcased at the Sweets & Snacks Expo in fun flavors like Honey Barbeque, Yellow Cheddar and Sour Cream & Onion. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gluten-free Potato Snacks:** There is a growing trend towards gluten-free foods, presenting an opportunity for the snack industry to offer more options for customers with dietary restrictions. - **Low-oil Potato Snacks:** As consumers focus on healthy eating habits, there is an opportunity for the snack industry to create lower fat snack options to appeal to the health-conscious market. - **Innovative Potato Snack Flavors:** As consumers seek new and unique flavors, there is an opportunity for the snack industry to create bold and innovative potato snack flavors to stand out in the market. ### Industries Being Reshaped - **Snack Industry:** The snack industry can explore developing new, innovative potato snack products to meet the needs of health-conscious and adventurous consumers. - **Gluten-free Industry:** As more consumers seek gluten-free options, the gluten-free industry could expand to include more potato-based snack offerings to accommodate this growing market. - **Food Retail Industry:** Retailers could take advantage of the trend towards alternative snack options and market these innovative and flavor-packed potato snacks to attract customers seeking new snack options. ## Related on Trend Hunter - [Cup-Style Potato Snacks](https://www.trendhunter.com/trends/idahoan-foods.md) - [Edamame-Seasoned Snack Chips](https://www.trendhunter.com/trends/edamameflavored-potato-chips.md) - [Potato Chip Grow Kits](https://www.trendhunter.com/trends/potatogrowing-kits.md) - [Mess-Free Potato Chips](https://www.trendhunter.com/trends/future-of-potato-chips.md) - [Shrimp Chips-Focused Campaigns](https://www.trendhunter.com/trends/calbee-america.md) - [Puffed Plant-Based Snack Products](https://www.trendhunter.com/trends/harvest-snaps-crunchy-puffs.md) - [Expertly Flavored Snack Chips](https://www.trendhunter.com/trends/new-jacksons-sweet-potato-chips.md) - [Lightly-Textured Vegan Snacks](https://www.trendhunter.com/trends/sweet-potato-poppers.md) - [Umami Shrimp Chip Snacks](https://www.trendhunter.com/trends/calbee-shrimp-chips.md)