# Game Development Brand Acquisitions Netflix Acquires the Spry Fox Game Development Company By Amy Duong | Published 2022-11-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/spry-fox-1 References: [theverge](https://www.theverge.com/2022/10/31/23433526/netflix-spry-fox-cozy-gaming-studio-acquisition)  [Netflix](https://www.trendhunter.com/trends/next-games) acquires cozy game developer [Spry Fox](https://www.trendhunter.com/trends/spry-fox), which is known for its vibrant games including [Cozy](https://www.trendhunter.com/trends/mallol-arquitectos) Grove and Alphabear. This acquisition will essentially mean that Spry Fox will become the streaming giant's sixth in-house gaming studio. This won't be a big change for Spry Fox as the current games will be available for download “in their current forms on their current platforms." Speaking about the new business move, CEO and co-founder David Edery states that ” Thanks to the acquisition, we can stop stressing about how our games generate profit on our games and instead focus exclusively on making them as enjoyable and fulfilling to our players as possible,” which allows the brand to truly highlight its passion and community. Image Credit: Cozy Grove ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 2% | Activity: 7% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Why This Trend Is Growing - **In-house Game Development Studios:** With Netflix acquiring an established game development company, it is a clear sign of the company's interest in developing its in-house gaming studios. - **Streaming Gaming Platforms:** As more streaming platforms make moves towards launching their own gaming studios, there will be greater demand for game development talent and opportunities to create original and immersive gaming content. - **Community-driven Gaming:** With Spry Fox's focus on community-building and passion for its games, more game development companies will also recognize the value of creating games that prioritize building a dedicated player base and fostering a sense of community around their products. ### Industries Being Reshaped - **Entertainment Streaming and Gaming:** With Netflix making a move towards in-house game development, other streaming giants such as Amazon and Hulu may follow suit and create their own gaming studios to diversify their entertainment offerings. - **Mobile Gaming:** Spry Fox's expertise in developing mobile games could also catalyze growth in the mobile gaming industry, leading to greater opportunities for developers and disrupting the traditional console gaming market. - **Technology:** As streaming platforms and gaming studios continue to merge, there could be greater demand for innovative technological advancements including virtual and augmented reality that could revolutionize the gaming industry. ## Related on Trend Hunter - [Game Studio Aquisitions](https://www.trendhunter.com/trends/spry-fox.md) - [Finnish Game Developer Acquisitions](https://www.trendhunter.com/trends/next-games.md) - [Adorable Sequel Mobile Games](https://www.trendhunter.com/trends/cozy-grove-camp-spirit.md) - [Indie Game Studio Acquisitions](https://www.trendhunter.com/trends/apple-rac7.md) - [Game Studio Acquisitions](https://www.trendhunter.com/trends/quantic-dream.md) - [Streaming Service Game Launches](https://www.trendhunter.com/trends/layas-horizon.md) - [Nordic Game Developer Acquisitions](https://www.trendhunter.com/trends/supermassive-games.md) - [Streamer-Branded Mobile Games](https://www.trendhunter.com/trends/arcanium.md) - [Platform-Backed Gaming Studios](https://www.trendhunter.com/trends/netflix-1.md)