# Private Label Holiday Products Sprouts Brand Holiday Items Have a Better-for-You Formula By Michael Hemsworth | Published 2023-10-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sprouts-brand-holiday-items References: [progressivegrocer](https://progressivegrocer.com/sprouts-farmers-market-rolls-out-private-brand-holiday-products) & [sprouts](https://www.sprouts.com/)  The [Sprouts](https://www.trendhunter.com/trends/real-root-by-sprouts) Brand holiday items have been introduced by the natural and organic grocer as a better-for-you spin on traditional festive products to help consumers elevate their yearly traditions. The collection includes a variety of [limited-edition items](https://www.trendhunter.com/trends/holiday-popcorn) such as [chocolates](https://www.trendhunter.com/trends/the-hershey-company-seasonal-treats), popcorns, drink bombs, coffee and cosmetics that are each formulated with premium ingredients. The collection consists of more than 30 options for shoppers to pick up for themselves or as a gift and responds to consumer demands for natural ways to maintain their festive celebrations. SVP and Chief Forager Kim Coffin commented on the Sprouts Brand holiday items saying, "We are thrilled to offer such a wide variety of new Sprouts Brand holiday items this season. Customers will discover a wide selection of these tasty treats while also feeling good that our Sprouts Brand holiday assortment is carefully curated and developed with better-for-you ingredients, without sacrificing flavor and the spirit of the season.” ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 8% | Activity: 22% | Freshness: 19% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Better-for-you Holiday Products:** The Sprouts Brand holiday items provide a better-for-you spin on traditional festive products, catering to consumer demands for natural ways to maintain their festive celebrations. - **Limited-edition Festive Collection:** The Sprouts Brand holiday items offer a diverse range of limited-edition products, including chocolates, popcorns, drink bombs, coffee, and cosmetics, with a focus on premium ingredients. - **Demand for Natural Festive Celebrations:** Consumers are demanding natural alternatives for holiday celebrations, which the Sprouts Brand holiday items cater to by providing a wide selection of better-for-you options. ### Industries Being Reshaped - **Grocery:** The Sprouts Brand holiday items disrupt the grocery industry by offering a range of better-for-you products that capitalize on consumer demand for natural alternatives during the festive season. - **Confectionery:** The introduction of Sprouts Brand holiday chocolates and popcorns disrupts the confectionery industry by providing limited-edition festive treats that prioritize premium ingredients. - **Cosmetics:** The inclusion of cosmetics in the Sprouts Brand holiday collection disrupts the cosmetic industry by offering consumers a natural and better-for-you alternative to traditional holiday-themed makeup products. ## Related on Trend Hunter - [Premium Private Label Cosmetics](https://www.trendhunter.com/trends/real-root-by-sprouts.md) - [Festive Clean-Label Cookie Mixes](https://www.trendhunter.com/trends/by-better-batch-holiday-cookie-collection.md) - [Festive Free-From Candy Collections](https://www.trendhunter.com/trends/yumearth-holiday-range.md) - [Accessible Seasonal Treat Ranges](https://www.trendhunter.com/trends/exclusive-holiday-treats.md) - [Festive Celebration Chocolate Products](https://www.trendhunter.com/trends/chocolove-holiday-collection.md) - [Nourishing Holiday Cosmetics](https://www.trendhunter.com/trends/tree-hut-holiday-collection.md) - [Expansive Grocer Holiday Promotions](https://www.trendhunter.com/trends/natural-grocers-holly-deals.md) - [Seasonal Personal Care Products](https://www.trendhunter.com/trends/native-holiday-collection.md) - [Seasonal Craft Mocktail Collections](https://www.trendhunter.com/trends/craft-mocktail.md)