# Sugar-Free Alt Milks Sproud Barista ZERO is Formulated to Perform Well for Baristas By Michael Hemsworth | Published 2024-11-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sproud-barista-zero References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/55753/sproud-launches-barista-zero-sugar-free-milk-alternative/) & [sproudglobal](http://www.sproudglobal.com/)  Sproud Barista ZERO is a new pea-based milk alternative being launched by the Sweden-based brand as the perfect product for consumers seeking out a way to reduce their sugar intake. The product is formulated with a zero sugar recipe that has no sweeteners in the mix, but still perfect for baristas to use when crafting a range of [plant-based coffee drinks](https://www.trendhunter.com/trends/califia-farms-oat-barista-blend). The product is reported to create high-quality microfoam required for latte art and is thus perfect for [cafes, restaurants and avid at-home baristas](https://www.trendhunter.com/trends/rude-health-barista). CEO Sara Berger spoke on the Sproud Barista ZERO saying, "We’re confident that Barista ZERO not only meets the expectations of professional baristas, but also supports consumers increasingly seeking low-sugar alternatives in the plant-based category. As the newest product in our pea-based milk alternative lineup, Barista ZERO reinforces our commitment to manufacturing plant-based milk alternatives that balance health, taste, and environmental responsibility.” ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 55% | Activity: 63% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Low-sugar Plant-based Beverages:** The rise in consumer demand for healthier alternatives is leading to the innovation of low-sugar, plant-based milk options like Sproud Barista ZERO. - **Barista-friendly Plant Milks:** Increasing interest in professional-quality, plant-based drinks is pushing companies to develop milks that perform well in coffee environments, particularly for microfoam and latte art. - **Pea Protein-based Products:** Pea protein is becoming a popular ingredient in the plant-based milk market, offering a nutritious and functional alternative to traditional dairy. ### Industries Being Reshaped - **Plant-based Food and Beverage:** This industry is expanding with new offerings like sugar-free, pea-based milks tailored for both health-conscious consumers and foodservice professionals. - **Health and Wellness:** The health and wellness sector benefits from innovations such as sugar-free milk alternatives that cater to rising health-conscious lifestyle trends. - **Coffee and Specialty Drinks:** Specialty cafes and coffee shops are increasingly exploring plant-based milk options that support high-quality drink preparation and cater to diverse dietary needs. ## Related on Trend Hunter - [Zero-Sugar Oat-Based Creamers](https://www.trendhunter.com/trends/nutpods-barista-oatmilk.md) - [Sugar-Free Alt Milks](https://www.trendhunter.com/trends/zero-sugar-oat-drink.md) - [Free-From Ready-to-Drink Coffees](https://www.trendhunter.com/trends/caff-latte-zero.md) - [Zero-Sugar Oatmilk Beverages](https://www.trendhunter.com/trends/zero-sugar-oatmilk.md) - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [Cafe-Inspired Zero-Sugar Creamers](https://www.trendhunter.com/trends/zerosugar-creamers.md) - [Free-From Liquid Sweeteners](https://www.trendhunter.com/trends/zerup.md) - [Plant-Based Matcha Alt Milks](https://www.trendhunter.com/trends/sproud-matcha.md) - [Spelt-Infused Milk Alternatives](https://www.trendhunter.com/trends/organic-milk-alternatives.md)