# Sprocket-Exposing Cameras The Powershovel Brand Creates Camera with Sprocket Patterns By Tracy Wallace | Published 2011-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sprocket-exposing-cameras-cult-brand-powershovel-creates-camera-with-sproke References: [aplusrstore](http://aplusrstore.com/product.php?id=578) The [Blackbird](https://www.trendhunter.com/trends/hurkins-blackbird) Fly 35MM [Twin-Lens Reflex camera](https://www.trendhunter.com/trends/rollei-powerflex-x8-dual-lens) by Powershovel is inspired by the old-school iconic Rolleiflex camera of the 1920s. This new beauty has been revived by Japanese cult brand Powershovel. The Blackbird adopts the cool design of the Rolleiflex, but is updated to offer so much more. Unlike other cameras, which would ordinarily use 120-format film, this one uses [35MM film](https://www.trendhunter.com/trends/lomography-lomo-mca) which allows users to print, scan and process. The uniqueness of the Powershovel Blackbird is in the ability to not only expose the entire film, but the sprocket pattern as well. Photography enthusiasts use one lens like a viewfinder and the other to expose the film. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 45% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Sprocket-exposing Cameras:** The trend of cameras that can expose sprocket patterns creates an opportunity for disruptive innovation in the photography industry. - **35mm Film Cameras:** The trend of using 35mm film instead of 120-format film creates an opportunity for disruptive innovation in the film and photo processing industry. - **Twin-lens Reflex Cameras:** The trend of new designs based on old-school twin-lens reflex cameras creates an opportunity for disruptive innovation in the camera design industry. ### Industries Being Reshaped - **Photography Equipment:** The trend of sprocket-exposing cameras creates an opportunity for disruptive innovation in the design and production of photography equipment. - **Film and Photo Processing:** The trend of using 35mm film creates an opportunity for disruptive innovation in the film and photo processing industry. - **Camera Design:** The trend of new designs based on old-school twin-lens reflex cameras creates an opportunity for disruptive innovation in the camera design industry. ## Related on Trend Hunter - [Sleek Analog Film Cameras](https://www.trendhunter.com/trends/lomoapparat.md) - [Retro-Tinged Polaroid Cameras](https://www.trendhunter.com/trends/square-sq40.md) - [Translucent Pocket Cameras](https://www.trendhunter.com/trends/clearcam.md) - [Vintage-Inspired Instant Cameras](https://www.trendhunter.com/trends/instax-mini-99.md) - [Leather-Accented Instant Cameras](https://www.trendhunter.com/trends/polaroid-sx70-foldable-camera.md) - [Retro-Inspired Instant Cameras](https://www.trendhunter.com/trends/polaroid-flip1.md) - [Digital Film Rolls](https://www.trendhunter.com/trends/im-back-film.md) - [Modernized Folding Instant Cameras](https://www.trendhunter.com/trends/nextstep-sx100.md) - [Eco-Friendly Film Cameras](https://www.trendhunter.com/trends/lensfayre.md)