# Beer-Seltzer Hybrids Spritzen Introduces "Beer With a Splash of Seltzer" By Laura McQuarrie | Published 2020-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spritzen References: [prnewswire](https://www.prnewswire.com/news-releases/leinenkugels-introduces-spritzen-the-first-ever-beer-with-a-splash-of-seltzer-nationwide-301021037.html) & [leinie](http://www.leinie.com) [Leinenkugel's](https://www.trendhunter.com/trends/honey-lemon-light) Spritzen is a first-of-its-kind "beer with a splash of seltzer" that offers all the crispness of beer with the low-calories, [refreshing fruit flavors](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages) and better-for-you qualities of seltzer. The all-new trio introduces flavors like Grapefruit, Raspberry Lemon and Pineapple Strawberry, which come in at just 93 calories—less than [leading hard seltzers](https://www.trendhunter.com/trends/lit-pickle-hard-seltzer)—and no sugar or artificial ingredients. For summer sipping, Spritzen is being introduced in variety packs of 12 with all three flavors, as well as six-packs that contain only Grapefruit or a mix of the Raspberry Lemon and Pineapple Strawberry varieties. As Katie Leinenkugel says, "There are plenty of beers on the market and a variety of seltzers entering the category, but nobody is offering the best of both worlds except us." Image Credit: Molson Coors ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 14% | Activity: 25% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Beer-seltzer Hybrids:** The rise of beer-seltzer hybrids presents an opportunity for breweries to appeal to consumers looking for low-calorie, refreshing options. - **Low-calorie Craft Beverages:** The introduction of beer-seltzer hybrids like Spritzen taps into the growing trend of consumers seeking low-calorie craft beverages without sacrificing flavor. - **Fruit-infused Alcoholic Drinks:** The incorporation of fruity flavors in beer-seltzer hybrids opens up possibilities for innovative fruit-infused alcoholic drinks that attract health-conscious customers. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can leverage the trend of beer-seltzer hybrids to create new product offerings and cater to changing consumer preferences. - **Craft Beer Brewery:** Craft beer breweries can explore the market of beer-seltzer hybrids to tap into a new consumer segment looking for healthier alcoholic beverage options. - **Alcoholic Beverage Packaging:** The rise of beer-seltzer hybrids requires innovative packaging solutions that highlight the product's unique characteristics and appeal to target consumers. ## Related on Trend Hunter - [Ready-to-Sip Sparkling Aperitifs](https://www.trendhunter.com/trends/the-spritz-by-sazerac.md) - [Refreshing Lemon Flavor Beers](https://www.trendhunter.com/trends/honey-lemon-light.md) - [Lemonade Flavored Hard Seltzers](https://www.trendhunter.com/trends/lemonade-splash.md) - [Smoothie-Spiked Hard Seltzers](https://www.trendhunter.com/trends/smoothie-hard-seltzer.md) - [Sour Beer Seltzers](https://www.trendhunter.com/trends/labatt-blue-light-seltzer-tart.md) - [Spiked Sparkling Lemonade Drinks](https://www.trendhunter.com/trends/ntrl-lemonade-vodka-seltzer.md) - [Spiked Sparkling Lemonades](https://www.trendhunter.com/trends/spiked-strawberry-lemonade.md) - [Tea-Infused Hard Seltzers](https://www.trendhunter.com/trends/svedka-tropics-tea-spritz.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md)