# Sparkling Switchel Beverages CideRoad's 'Spritzel' is Like a Hybrid Switchel and Spritzer By Laura McQuarrie | Published 2017-09-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spritzel References: [foodbusinessnews.net](http://www.foodbusinessnews.net/articles/news_home/New-Product-Launches/2017/09/Standout_beverage_innovation_a.aspx?ID) & [instagram](https://www.instagram.com/p/BXTSFudAadk/?taken-by=cide_road) Alongside its flavorful range of switchel beverages, CideRoad is now introducing what it calls a 'Spritzel' as a refreshing twist on traditional switchel drinks. Traditionally, a switchel takes the from of a sweet, yet tart, beverage that is made with a base of water, vinegar and is often seasoned with ginger and sweeteners like sugar, honey or maple syrup. As CideRoad's Spritzel is slightly effervescent, it is branded as "switchel with a spritz." The sparkling beverage made with organic fruit juices, [botanical essences](https://www.trendhunter.com/trends/sparkling-botanical-aperitivo) and apple cider vinegar is offered in an array of vibrant flavors like [Blueberry](https://www.trendhunter.com/trends/elavi-protein-brownie) and Honeysuckle, [Strawberry](https://www.trendhunter.com/trends/spiked-strawberry-lemonade) and Basil and Watermelon and Mint. Spritzel offers an alternative to other beverages—both alcoholic and non-alcoholic—that are sold by the can. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 21% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Sparkling Beverages:** There is an opportunity to create more unique and flavorful carbonated beverages by blending traditional recipes with natural fruit essences and botanicals. - **Organic Juice:** As consumers become more health-conscious and eco-friendly, they are seeking out organic and locally sourced ingredients as a selling point for their products. - **Alternative Refreshments:** Spritzel offers a unique and refreshing option for those who may be looking for something different than traditional juice, soda, or alcoholic options. ### Sectors Adopting This - **Beverage:** Beverage manufacturers can take inspiration from the Spritzel to create their own unique carbonated, flavored sodas with healthful, organic ingredients. - **Health and Wellness:** With organic and all-natural options becoming more popular, the health and wellness industry can focus on sourcing locally and producing high-quality goods that are better for the body. - **Hospitality and Events:** By offering guests a unique and flavorful refreshment option, hotels and event planners can set themselves apart and create a memorable experience for attendees. ## Related on Trend Hunter - [Apple Cider Spritz Beverages](https://www.trendhunter.com/trends/apple-cider-spritz.md) - [Sparkling Cinnamon Spice Beverages](https://www.trendhunter.com/trends/spindrift-spiced-apple-cider.md) - [Ready-to-Sip Sparkling Aperitifs](https://www.trendhunter.com/trends/the-spritz-by-sazerac.md) - [Juicy Marmelade Aperitifs](https://www.trendhunter.com/trends/marmelade-switchel.md) - [ACV-Based Sparkling Tonics](https://www.trendhunter.com/trends/haymaker.md) - [Non-Alcoholic Shrub Infusions](https://www.trendhunter.com/trends/sprigster.md) - [Concentrated Spritz Mixes](https://www.trendhunter.com/trends/spritz-mixes.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [Botanical-Infused Wine Spritzers](https://www.trendhunter.com/trends/botanical-wine-spritzer.md)