# Transparent Ingredient Spritzers Spritz Society Offers Five Tasty Canned Cocktail Flavors By Grace Mahas | Published 2022-03-23 | Updated 2022-04-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/spritz-society References: [instagram](https://www.instagram.com/spritz/?hl=en) & [spritzsociety](https://www.spritzsociety.com/)  [Spritz Society](https://www.trendhunter.com/trends/spritz-cocktails) -- the [canned sparkling spritz cocktail](https://www.trendhunter.com/trends/on-the-rocks-cans) brand founded by @BoyWithNoJob Ben Soffer -- creates canned cocktails featuring "real, recognizable ingredients" and is available in five tasty flavors. They include Grapefruit, Blood Orange, Lemon, Pineapple and Peach cocktails that are sold individually and in a variety 4-pack. The canned cocktails can be enjoyed straight from the can after chilling or can be mixed with a spirit of choice for an extra kick. Allowing for versatile recipes, Spritz Society prides itself on simple ingredients and minimal additives that consumers can feel good about. All of the Spritz Society's beverages are made with [real white wine, natural fruit flavors](https://www.trendhunter.com/trends/drop-needle-drinks), and six or fewer ingredients in every can. Image Credit: Spritz Society ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 44% | Activity: 63% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Clean Label Cocktails:** Spritz Society's real and minimal ingredient spritzers highlight the demand for transparency in the beverage industry. - **Convenient Premium Cocktails:** Spritz Society's canned cocktails offer an opportunity for premium and craft cocktail experiences in a convenient format. - **Canned Cocktail Revolution:** Spritz Society is part of the growing trend of canned cocktails that offer a practical and sustainable option for consumers. ### Industries Being Reshaped - **Alcoholic Beverage:** Spritz Society disrupts the alcoholic beverage industry with its focus on natural and clean ingredients in canned cocktails. - **Canned Food:** Spritz Society highlights an opportunity to innovate the canned food sector by offering a premium cocktail experience in a can. - **Ready-to-drink:** Spritz Society taps into the ready-to-drink market with its range of canned cocktails that cater to consumers' demand for convenience and quality. ## Related on Trend Hunter - [Peach-Flavored Sparkling Cocktails](https://www.trendhunter.com/trends/spritz-society-1.md) - [Ready-to-Sip Sparkling Aperitifs](https://www.trendhunter.com/trends/the-spritz-by-sazerac.md) - [Concentrated Spritz Mixes](https://www.trendhunter.com/trends/spritz-mixes.md) - [Canned Spritz-Style Cocktails](https://www.trendhunter.com/trends/funkin-spritz.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md) - [Non-Alcoholic Canned Spritzes](https://www.trendhunter.com/trends/nonalcoholic-canned-spritzes.md) - [Cult-Favorite Pink Lemonade Spritzes](https://www.trendhunter.com/trends/pink-lemonade-spritz.md) - [Ready-to-Serve Spritz Cocktails](https://www.trendhunter.com/trends/black-lines-hugo-spritz.md) - [Botanical Cocktail-Like Refreshments](https://www.trendhunter.com/trends/optimist-cali-spritz.md)