# Pickle-Flavored Canned Cocktails Spritz Society Pickle by Claussen is a Sparkling Wine Cocktail By Michael Hemsworth | Published 2023-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spritz-society-pickle-by-claussen References: [comicbook](https://comicbook.com/irl/news/claussen-launching-first-of-its-kind-pickle-flavored-cocktail/) & [myfoodandfamily](https://www.myfoodandfamily.com/brands/claussen)  The Spritz Society Pickle by Claussen canned cocktail formulated with the namesake food in mind to provide consumers with a delicious option to try out this summertime. The cocktail features a [sparkling wine base](https://www.trendhunter.com/trends/suckerpunch-mixers) that's infused with the refreshing flavor of pickle, which is sure to be a hit amongst adventurous consumers seeking out an alternative to fruit-flavored libations this summertime. The cocktail comes on the heels of the [pickle-flavored cocktail](https://www.trendhunter.com/trends/project-pickle) from Spritz Society created last year as an April Fools Day prank. Founder and CEO of Spritz Society Ben Soffer spoke on the Spritz Society Pickle by Claussen canned cocktail saying, "Nearly a year after launching this idea as an April Fools' joke and continuing to get requests for a [pickle flavor](https://www.trendhunter.com/trends/premium-pickle-juice) daily, we are thrilled to be teaming up with Claussen® to bring Pickle to life. Knowing that Claussen® also prioritizes high-quality and premium ingredients made them the perfect partner for this collaboration and we are so excited for everyone to try it!" ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 60% | Activity: 75% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Pickle-flavored Canned Cocktails:** Opportunity for companies to explore innovative flavor combinations in canned cocktails, appealing to adventurous consumers. - **Alternative Fruit-flavored Libations:** Growing demand for non-traditional fruit flavors in libations creates an opening for beverage companies to develop unique and refreshing options. - **April Fools' Jokes Turned Real Products:** Increasing trend of turning playful pranks into real products that capture consumer interest and generate excitement. ### Who This Affects Most - **Beverage:** Beverage companies can experiment with new flavors and combinations to create disruptive canned cocktails that cater to evolving consumer tastes. - **Food:** Food companies can innovate by exploring unconventional flavor profiles to create unique infusions for cocktails, tapping into the growing demand for adventurous libations. - **Marketing:** Marketing companies can capitalize on the trend of turning April Fools' jokes into real products by leveraging playful campaigns to generate buzz and engage consumers. ## Related on Trend Hunter - [High-ABV Pickle Margaritas](https://www.trendhunter.com/trends/big-papa-pickle-margarita.md) - [Tangy Pickle Hard Seltzers](https://www.trendhunter.com/trends/pickle-hard-seltzer.md) - [Pickle Brine Packs](https://www.trendhunter.com/trends/just-the-brine.md) - [Spiced Pickle Sodas](https://www.trendhunter.com/trends/pickle-soda.md) - [Spicy Pickle-Flavored Margarita Cocktails](https://www.trendhunter.com/trends/pickle-margarita.md) - [Sensorial Mixology Sets](https://www.trendhunter.com/trends/pickle-margarita-tailgate-kit.md) - [Pickle-Flavored Hard Seltzers](https://www.trendhunter.com/trends/juicy-dill-pickle-straight-shooter.md) - [Briny Pickle Hard Seltzers](https://www.trendhunter.com/trends/lit-pickle-hard-seltzer.md) - [Premium Pickle Brines](https://www.trendhunter.com/trends/pickle-brine-pouch.md)