# Carbonated Lemon Tea Coolers Spritz Society and Craig Conover Launch the Lemon Iced Tea By Kanesa D | Published 2024-09-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spritz-society-2 References: [bevindustry](https://www.bevindustry.com/articles/96922-spritz-society-craig-conover-launch-lemon-iced-tea) & [spritzsociety](https://www.spritzsociety.com/)  [Spritz Society](https://www.trendhunter.com/trends/spritz-cocktails), the acclaimed spritzer brand co-founded by media influencers and entrepreneurs Ben Soffer, Claudia Oshry, Jackie Oshry, Zach Weinreb, and Jake Lewin, has introduced a new flavor, Lemon Iced Tea, in collaboration with [Craig Conover](https://www.trendhunter.com/trends/craig-nog), the reality star and founder of Sewing Down South. The new [ready-to-drink spritz](https://www.trendhunter.com/trends/funkin-spritz) offers a carbonated twist on the classic Lemon Iced Tea. Crafted with real white wine and natural flavors, the beverage boasts a refreshing profile characterized by freshly squeezed lemon and steeped black tea, balanced with sweetness. Lemon Iced Tea marks the debut of Spritz Society's redesigned 12-ounce can format. It features 4.5% ABV, 120 calories, and 5 grams of sugar, emphasizing its session-able appeal while aligning with the brand's dedication to natural, high-quality ingredients. Image Credit: Spritz Society ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 54% | Activity: 68% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Carbonated Beverage Innovation:** The introduction of carbonated Lemon Iced Tea heralds a creative fusion of classic iced tea and sparkling drinks, capturing evolving consumer tastes. - **Celebrity-endorsed Products:** Collaborations with reality stars like Craig Conover highlight the growing impact of celebrity endorsements in driving brand appeal and market differentiation. - **Healthy Alcoholic Alternatives:** The emphasis on natural ingredients and moderate ABV presents an opportunity in the market for health-conscious consumers seeking better-for-you alcoholic beverages. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry stands to gain from innovations that blend traditional flavors with modern twists, spurring consumer interest in novel drink experiences. - **Celebrity-influencer Marketing:** Leveraging celebrity partnerships can strengthen brand positioning and resonate with target audiences, especially in the competitive lifestyle and beverage markets. - **Health and Wellness:** With a focus on natural, high-quality ingredients and moderate alcohol content, there's a burgeoning crossover between the health and wellness sector and alcoholic beverages. ## Related on Trend Hunter - [Iced Tea Wine Spritzers](https://www.trendhunter.com/trends/iced-tea-wine.md) - [Cult-Favorite Pink Lemonade Spritzes](https://www.trendhunter.com/trends/pink-lemonade-spritz.md) - [Effervescent Hard Tea Drinks](https://www.trendhunter.com/trends/strawberry-lemonade-sparkling-hard-tea.md) - [Transparent Ingredient Spritzers](https://www.trendhunter.com/trends/spritz-society.md) - [Ready-to-Sip Sparkling Aperitifs](https://www.trendhunter.com/trends/the-spritz-by-sazerac.md) - [Fizz-Free Fruit-Sweetened Teas](https://www.trendhunter.com/trends/spindrift-tea.md) - [Iced Tea-Infused Cocktails](https://www.trendhunter.com/trends/surfside-1.md) - [Spritz-Inspired Energy Drinks](https://www.trendhunter.com/trends/celsius-spritz-vibe-summer.md) - [Hard Iced Tea Lemonades](https://www.trendhunter.com/trends/rutters-spiked-tea-cooler.md)