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# Wellness-Minded Home Fitness Programs
Ketel One Botanical's Spritz Social is a New IG Live Series

By Riley von Niessen | Published 2020-05-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/spritz-social
References: [ketelone](https://www.ketelone.com/botanical/)

Starting May 6th, [Ketel One Botanical](https://www.trendhunter.com/trends/ketel-one-botanical-vodka) is hosting a brand new [Instagram](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman) Live series to connect like-minded viewers with one another through guided workouts led by trainer Katie Dunlop.

After each workout, the brand will feature a wellness-minded Q&A period, which will spotlight a different guest host each week. The session on May 13th will see Jaclyn Johnson, Founder of Create & Cultivate—a platform that helps women reach their career goals. Ketel One Botanical will also offer viewers a code so that they can purchase a bottle of its refreshing sugar-free vodka, which they can enjoy in a spritzer as they take part in the Q+As.

In support of charities such as the USBG, Ketel One Botanical and [Diageo](https://www.trendhunter.com/trends/the-cocktail-collection) will donate $1 (up to $1 million) every time the hashtags #TipsFromHome and #DiageoDonation are used along with the @ketelonebotanical tag.

Image Credit: Instagram [@KetelOneBotanical](https://www.instagram.com/ketelonebotanical/?igshid=1cerldxgdtnbj)

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 59% | Activity: 68% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Wellness-focused IG Live Workouts:** Opportunity for fitness brands to use social media to connect with consumers and promote healthy lifestyles.
- **Virtual Q+A with Influential Guests:** Opportunity to collaborate with industry leaders and connect with consumers through digital platforms.
- **Charitable Donation Campaigns:** Opportunity for brands to support causes and make a positive impact while promoting their products.

### Who This Affects Most

- **Fitness:** Opportunity for fitness companies to host virtual classes and partner with other organizations to reach a wider audience.
- **Social Media:** Opportunity for social media companies to facilitate virtual events, like Q+As, to connect users with their favorite brands and influencers.
- **Alcohol:** Opportunity for alcohol brands to promote responsible consumption and make a positive impact through charity campaigns.

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