# Effervescent Canned Wine Ranges The Hidden Sea Spritz Range Includes Two Options By Michael Hemsworth | Published 2023-10-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spritz-range References: [grocerytrader](https://grocerytrader.co.uk/the-hidden-sea-dives-into-rtd-market-with-a-new-spritz-range/) & [thehiddensea](https://thehiddensea.com)  The [Hidden Sea](https://www.trendhunter.com/trends/hidden-valley-ranch-dippers) spritz range is a lineup of [canned wine products](https://www.trendhunter.com/trends/tuttavia) crafted with quality and conservation in mind to position them well with today's modern consumer. The range includes the Spritz Pinot Grigio and the [Spritz Rosé](https://www.trendhunter.com/trends/vinca-organic-pale-ros), which each come in packs of four servings or individually in 250ml cans. Priced at £3.50 per can, the wines feature a 5% ABV and will also support the brand's continued partnership with ReSea to help remove plastic from the oceans with every purchase. Co-Founder Justin Moran spoke on The Hidden Sea spritz range saying, "The Hidden Sea’s move into the canned wine market offers retailers the option to stock a premium, delicious product for a demographic that is buying into the sector and want responsible brands. The spritz cans will play a vital role in our goal to remove plastic from the ocean.” ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 34% | Activity: 38% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Canned Wine Products:** The Hidden Sea spritz range offers a lineup of canned wine products crafted with quality and conservation in mind. - **Premium Canned Wine:** The Hidden Sea spritz range provides a premium option for consumers looking for a high-quality canned wine experience. - **Eco-friendly Packaging:** The Hidden Sea spritz range promotes sustainability with their packaging, positioning themselves as a responsible brand. ### Who This Affects Most - **Wine:** The Hidden Sea spritz range expands the market for canned wine products, catering to consumers looking for convenient and high-quality options. - **Retail:** The Hidden Sea spritz range presents retailers with an opportunity to stock premium canned wine products that appeal to environmentally conscious consumers. - **Sustainability:** The Hidden Sea spritz range aligns with the sustainability industry by offering eco-friendly canned wine options, supporting the removal of plastic from the oceans. ## Related on Trend Hunter - [Canned Rosé Spritzers](https://www.trendhunter.com/trends/spritz-in-a-can.md) - [Accessible Canned Artisan Wines](https://www.trendhunter.com/trends/canned-wine-co.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Approachable Canned Wine Ranges](https://www.trendhunter.com/trends/19-crimes-canned-wines.md) - [Canned Millennial-Targeted Wines](https://www.trendhunter.com/trends/hardys-canned-wines.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md) - [Ready-to-Sip Sparkling Canned Wines](https://www.trendhunter.com/trends/jam-shed-bubbly-ros.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Gen Z-Specific RTD Wines](https://www.trendhunter.com/trends/vinarchy.md)