# Dry January Cocktail Kits Martini & Rossi Launched the Spritz Mindfully Cocktail Kit By Elena Rahman | Published 2022-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spritz-mindfully References: [cocktailcourier](https://www.cocktailcourier.com/cocktail/mindful-cocktail-x-floreale-spritz-and-vibrante-tonic/)  The [Spritz Mindfully](https://www.trendhunter.com/trends/the-spritz-by-sazerac) cocktail kit was created by [Martini & Rossi](https://www.trendhunter.com/trends/non-alcoholic-aperitivo-collection) in collaboration with [Cocktail Courier](https://www.trendhunter.com/trends/aperol-perfect-serve-kit). The two companies joined forces to help consumers accomplish their Dry January goals following the holiday season. It's no secret that the holidays often include indulgence, and the Spritz Mindfully aims to offer consumers a reset from the celebrations. The kit includes all the ingredients and accessories required to make 16 non-alcoholic cocktails. In addition, Martini & Rossi's newest non-alcoholic innovations, Floreale and Vibrante, are debuted in the Spritz Mindfully kit. Bacardi's The Good Spirited Host, a mindful drinking guide offering tips and tricks to elevate the cocktail experiences for guests, is also included in the package. The guide also provides delicious recipes and advice on how to host responsibly. Image Credit: Martini & Rossi / Cocktail Courier ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 21% | Activity: 59% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Non-alcoholic Cocktail Kits:** Creating non-alcoholic cocktail kits for mindful drinking is an opportunity for companies to tap into the growing trend of health-conscious consumers seeking alternatives to alcohol. - **Mindful Drinking Guides:** Publishing mindful drinking guides with tips and tricks for hosting responsibly is a trend among companies looking to cater to health-conscious consumers during holiday seasons and popular drinking events. - **Alcohol Alternatives Innovation:** Innovating new non-alcoholic innovations, such asFloreal and Vibrante by Martini&Rossi, offers companies potential opportunities to meet the need from consumers seeking healthier alternatives to alcohol. ### Where This Applies - **Cocktail Kit:** The cocktail kit industry can offer non-alcoholic options and partner with mindful drinking guides to cater to the growing trend of consumers seeking mindful drinking alternatives during holiday seasons. - **Alcohol Alternatives Manufacturers:** Manufacturers of alcohol alternatives will have the opportunity to meet the growing demand for healthier drinking options from consumers, especially during traditional drinking seasons like the holidays. - **Spirits and Beverages:** The spirits and beverage industry has the opportunity to innovate and create new non-alcoholic options for health-conscious consumers to enjoy during traditional drinking seasons while promoting mindful drinking habits. ## Related on Trend Hunter - [Alcohol-Free Martini Kits](https://www.trendhunter.com/trends/dry-january-dirty-martini-kit.md) - [Vibrant Non-Alcoholic Aperitivos](https://www.trendhunter.com/trends/non-alcoholic-aperitivo-collection.md) - [Dry January Kits](https://www.trendhunter.com/trends/sensori.md) - [Holiday Mocktail Kits](https://www.trendhunter.com/trends/blood-orange-winter-fizz.md) - [Zero-Proof Cocktail Kits](https://www.trendhunter.com/trends/zeroproof-cocktail-kit.md) - [Charming Mocktail Kits](https://www.trendhunter.com/trends/heart-of-the-season-mocktail-kit.md) - [Shareable Non-Alcoholic Spritzes](https://www.trendhunter.com/trends/non-alcoholic-spritz.md) - [Alcohol-Free Italian Refreshments](https://www.trendhunter.com/trends/nonalcoholic-products.md) - [Herbal Blend Mocktail Kits](https://www.trendhunter.com/trends/wishgarden-mocktail-kit.md)