# Refreshing Ready-to-Drink Spritzes The Spritz Del Conte Hugo Spritz is Ready to Sip By Laura McQuarrie | Published 2026-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spritz-del-conte-hugo-spritz References: [prnewswire](https://www.prnewswire.com/news-releases/riboli-family-wines-spritz-del-conte-serves-up-the-ultimate-hugo-spritz-302808612.html) & [Spritzdelconte](http://www.Spritzdelconte.com/)  Drawn to light, effervescent charm and aesthetic appeal, Gen Z and Millennial drinkers are driving daytime spritz culture and refreshing, easy-to-enjoy options like the new, premium and ready-to-serve Spritz Del Conte Hugo Spritz. This new release from the [Riboli Family Wines](https://www.trendhunter.com/trends/spritz-del-conte) brand is coming to select markets to support brunches, backyard happy hours and other summertime occasions that demand in-the-moment enjoyment. At 13% ABV, this wine-based cocktail is crisp with floral sweetness, mint, bright citrus and subtle herbal notes. "The booming demand for [spritz cocktails](https://www.trendhunter.com/trends/funkin-cocktails-spritz) is about more than just great taste; it's about accessibility and mindful drinking," says Steve Riboli, President & CEO of Riboli Family Wines. "With Spritz Del Conte Hugo Spritz, we're providing a premium, [ready-to-serve cocktail](https://www.trendhunter.com/trends/spritz-collection) at an affordable price, allowing consumers to easily 'spritz their way into summer' without the full bar setup." ## Trend Insights (Trend Hunter) - Score: 9.2/10 - Popularity: 97% | Activity: 97% | Freshness: 82% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Premium Ready-to-drink Cocktails:** Bar-quality canned and bottled cocktails are reshaping expectations around convenience, creating space for affordable premium formats that replace complex at-home mixology. - **Daytime Spritz Culture:** Gen Z and Millennial interest in brunch, patio, and backyard occasions is turning lighter effervescent drinks into a social ritual with strong seasonal and lifestyle appeal. - **Mindful Alcohol Experiences:** Lower-effort, portion-controlled cocktails with refreshing flavor profiles reflect a broader preference for alcohol moments that feel relaxed, accessible, and intentional. ### Sectors Adopting This - **Wine and Spirits:** Wine-based cocktails are expanding traditional category boundaries by pairing familiar varietal credibility with modern spritz flavors and ready-to-serve convenience. - **Hospitality and Events:** Casual gatherings, summer events, and brunch occasions are becoming more compatible with premium pre-mixed beverages that reduce preparation demands while preserving a crafted feel. - **Grocery and Convenience Retail:** Select-market launches of shelf-ready spritz products highlight growing retail demand for visually appealing, occasion-driven alcoholic beverages suited to impulse and seasonal purchasing. ## Related on Trend Hunter - [Reimagined Masculine Fragrances](https://www.trendhunter.com/trends/temperatures.md) - [Intimate Deodorant Sprays](https://www.trendhunter.com/trends/intimate-deodorant-spray.md) - [Bar-Quality Alcohol-Free Cocktails](https://www.trendhunter.com/trends/canned-cleanco.md) - [Painterly Perfume Mists](https://www.trendhunter.com/trends/sunflower-pop-perfume-mist.md) - [Upcycled Botanical Gins](https://www.trendhunter.com/trends/wonky-apple-and-fennel-gin.md) - [Aquatic Cucumber Fragrances](https://www.trendhunter.com/trends/sea-glass-by-skylar.md) - [Martini-Themed Immersive Campaigns](https://www.trendhunter.com/trends/martini-fitting-boutique.md) - [Limited-Edition Summer Gins](https://www.trendhunter.com/trends/cornish-apple-elderflower-gin.md) - [Actor-Approved Cocktail Campaigns](https://www.trendhunter.com/trends/martini-man.md)