# Canned Spritz Cocktails Spritz Society Modernizes the Classic Spritz By Laura McQuarrie | Published 2021-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spritz-cocktails References: [prnewswire](https://www.prnewswire.com/news-releases/spritz-society-launches-with-premium-canned-spritz-cocktails-301356178.html) & [spritzsociety](http://www.spritzsociety.com) [Spritz Society](https://www.trendhunter.com/trends/spritz-society) is a new brand that recently launched its direct-to-consumer commerce so that adults can enjoy a conveniently packaged and refreshingly modern take on [sparkling canned Spritz cocktails](https://www.trendhunter.com/trends/aperol-spritz-rtd). The beverages boast a base of 100% real white wine that shares a taste of grapes harvested in California, plus a hint of effervescence and a splash of natural fruit flavors. These canned cocktails can be found in varieties like Grapefruit, Lemonade, [Blood Orange](https://www.trendhunter.com/trends/blood-orange-spritz) and Pineapple, and each 8.4-ounce can contains 120 calories and 6% ABV. There's a community behind the Spritzes (Spritz Society's Crowdsourced Innovation Team) and they're passionate about testing and perfecting all aspects of the product from branding and packaging to flavors. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 46% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Canned Cocktails:** Opportunity for further innovation in creating canned cocktails with unique flavor combinations. - **Direct-to-consumer Commerce:** Direct-to-consumer sales can help brands offer competitive pricing and build strong relationships with consumers. - **Crowdsourced Innovation:** Crowdsourcing feedback and ideas from a passionate community can lead to continuous product improvement. ### Industries Being Reshaped - **Alcoholic Beverages:** Canned cocktails can disrupt the traditional alcoholic beverage industry by offering convenience and unique flavor options. - **E-commerce:** Direct-to-consumer e-commerce provides opportunities for new entrants in the alcoholic beverage market. - **Consumer Packaged Goods:** Crowdsourced innovation could benefit other consumer packaged goods markets by creating products tailored to consumer preferences. ## Related on Trend Hunter - [Transparent Ingredient Spritzers](https://www.trendhunter.com/trends/spritz-society.md) - [Ready-to-Sip Sparkling Aperitifs](https://www.trendhunter.com/trends/the-spritz-by-sazerac.md) - [Peach-Flavored Sparkling Cocktails](https://www.trendhunter.com/trends/spritz-society-1.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md) - [Canned Spritz-Style Cocktails](https://www.trendhunter.com/trends/funkin-spritz.md) - [Concentrated Spritz Mixes](https://www.trendhunter.com/trends/spritz-mixes.md) - [Cult-Favorite Pink Lemonade Spritzes](https://www.trendhunter.com/trends/pink-lemonade-spritz.md) - [Non-Alcoholic Canned Spritzes](https://www.trendhunter.com/trends/nonalcoholic-canned-spritzes.md) - [Botanical Cocktail-Like Refreshments](https://www.trendhunter.com/trends/optimist-cali-spritz.md)