# Rewarding Rapper Sodas You Can Receive Prizes by Posting Pictures of These Unique Sprite Soda Cans By Riley von Niessen | Published 2016-06-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sprite-soda References: [hypebeast](http://hypebeast.com/2016/6/sprite-obey-your-verse-tupac-missy-elliot-j-cole) & [sprite.tumblr](http://sprite.tumblr.com/post/145961675655) Following an advertising campaign last year that saw the faces and lyrics of Drake, The Notorious B.I.G. and Nas appear on cans of [Sprite](https://www.trendhunter.com/trends/obey-your-thirst) soda, the brand is now featuring 16 lyrics from three new rappers on its packaging. Cans will include lyrics from Missy Elliott, Tupac and J. Cole -- along with cartoon renditions of their faces. This will mark the second of the company's 'Obey Your Verse' campaign. Consumers are encouraged to take photos of themselves along with the [Sprite soda cans](https://www.trendhunter.com/trends/sonic-sprite) in order to increase awareness for the brand. Once they have taken pictures of their favorite lyrics and rapper, consumers can submit them to the brand's website and have a chance at winning a prize. The rewards range from high priced concert tickets to [signed merchandise and collectibles](https://www.trendhunter.com/trends/dr-pepper-merch) from the artists themselves. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 41% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Celebrity-branded Products:** Creating unique collaborations with popular celebrities can generate buzz and increase brand awareness by tapping into their loyal fan base. - **User-generated Content Campaigns:** Promoting consumer engagement through photo submissions and social media can create a sense of community and boost brand loyalty. - **Interactive Packaging:** Incorporating engaging elements like lyrics and cartoon renditions on product packaging can captivate consumers and make the product more memorable. ### Who This Affects Most - **Beverage Industry:** Integrating celebrity collaborations and interactive packaging concepts can differentiate brands in the competitive beverage market. - **Music Industry:** Exploring partnerships with popular musicians can provide new revenue streams for music labels and artists, while also increasing their exposure. - **Marketing Industry:** Developing user-generated content campaigns can offer unique opportunities for marketers to create viral and authentic advertising experiences for their clients. ## Related on Trend Hunter - [Craveable Soda Packaging](https://www.trendhunter.com/trends/obey-your-thirst.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Branded Global Music Programs](https://www.trendhunter.com/trends/global-music-program.md) - [Artist-Remixed Summertime Drinks](https://www.trendhunter.com/trends/sonic-drink-remix.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md) - [Card-Style Game Soda Campaigns](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes.md) - [Rapper-Approved Functional Drinks](https://www.trendhunter.com/trends/snoop-dogg-3.md) - [Sensorial Soda Campaigns](https://www.trendhunter.com/trends/hurts-real-good.md)