# QSR-Exclusive Grape Sodas New Sprite Puffy Mix is Only Available from White Castle Restaurants By Katherine Pendrill | Published 2022-12-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sprite-puffy-mix References: [fastfoodpost](https://www.fastfoodpost.com/white-castle-and-captain-puff-launch-new-sprite-puffy-mix/)  [White Castle](https://www.trendhunter.com/trends/white-castle-mechanized-mix) recently teamed up with the famed social media influencer and gaming streamer Captain Puffy to create an [exclusive new soda flavor](https://www.trendhunter.com/trends/mountain-dew-dragon-fruit) called 'Sprite Puffy Mix.' Sprite Puffy Mix is a new [Coca-Cola](https://www.trendhunter.com/trends/sprite-tea) Freestyle drink that's available only from White Castle restaurants starting on November 29, 2022. The new drink combines the classic lemon-lime flavor of Sprite soda, but with sweet, fruity notes of grape and raspberry. Sprite Puffy Mix also boasts a bright purple hue that makes it a particularly eye-catching drink. White Castle's exclusive new drink is available as a limited-time offering for in-person dining, carryout, drive-thru, and online ordering. Plus, fans who order online at whitecastle.com or through the chain’s mobile app can actually score a free Sprite Puffy Mix drink when they use the code 'PUFFY' before December 31, 2022. Image Credit: White Castle ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 65% | Activity: 83% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Qsr-exclusive Drinks:** Collaborating with social media influencers and gaming streamers opens up opportunities for fast food chains to create unique and exclusive beverages. - **Limited-time Offerings:** Offering exclusive flavors for a limited time creates a sense of urgency and excitement among customers, potentially driving sales and brand loyalty. - **Mobile App Promotions:** Offering exclusive discounts and promotions through a mobile app can increase app engagement and drive online ordering. ### Where This Applies - **Fast Food:** Fast food chains can collaborate with influencers and offer exclusive drink flavors as a way to differentiate themselves from competitors. - **Beverage:** The introduction of unique and exclusive drink flavors can help beverage companies increase sales and capture market share. - **Mobile App Development:** Developing a mobile app with exclusive promotions can help companies increase customer engagement and drive mobile ordering. ## Related on Trend Hunter - [QSR Superhero Soda Flavors](https://www.trendhunter.com/trends/white-castle-mechanized-mix.md) - [Creamy Soda QSR Drinks](https://www.trendhunter.com/trends/white-castle-dirty-drinks.md) - [Soda-Based QSR Beverages](https://www.trendhunter.com/trends/sonic-sprite.md) - [Cooling Fruit-Forward Sodas](https://www.trendhunter.com/trends/sprite-chill-strawberry-kiwi.md) - [Tea-Flavored Sodas](https://www.trendhunter.com/trends/sprite-tea.md) - [Better-For-You Holiday Sodas](https://www.trendhunter.com/trends/winter-spiced-cranberry.md) - [Exclusively Crafted Sodas](https://www.trendhunter.com/trends/pepsi-wild-cherry.md) - [Fantasy-Inspired Soda Flavors](https://www.trendhunter.com/trends/cocacola-dreamworld.md) - [Spooky Cream Soda Concoctions](https://www.trendhunter.com/trends/witches-punch.md)