# Gen Z Soda Campaigns The Sprite 'Let’s Be Clear' Campaign Highlights Recycling and More By Michael Hemsworth | Published 2021-07-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sprite-lets-be-clear-campaign References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/sprite-unveils-gen-z-global-campaign-01-07-2021/) & [cocacolaep](https://www.cocacolaep.com) The [Sprite](https://www.trendhunter.com/trends/hurts-real-good) 'Let’s Be Clear' Campaign is getting ready to be launched by the brand in the UK as a marketing endeavor targeted towards [Gen Z](https://www.trendhunter.com/trends/enjoy-the-moment-with-a-cocacola) shoppers. The campaign focuses on the product's ability to support consumers looking to take time to reset and refresh with a flavorful beverage that is in line with their packaging preferences. The campaign will feature an expansive reach that includes out-of-home and print advertising alongside digital and social media content. Marketing Director at [Coca-Cola](https://www.trendhunter.com/trends/green-bottle) GB Louise Maugest spoke further on the inspiration behind the Sprite 'Let’s Be Clear' Campaign saying, "The advert features the Sprite 500ml clear plastic bottle – which will be made from 100% recycled plastic content in quarter four of this year. We moved Sprite from green plastic to clear plastic bottles in 2019, making them easier to recycle – a key factor in shoppers’ buying decisions, especially young adults.” Image Credit: The Coca-Cola Company ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 78% | Activity: 94% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Sustainable Packaging:** The Sprite Let's Be Clear Campaign highlights the use of recycled plastic bottles, presenting an opportunity for companies to focus on sustainable packaging as a trend within the beverage industry. - **Gen Z Marketing:** The Sprite Let's Be Clear Campaign is targeted towards Gen Z, demonstrating the importance for companies to understand and cater to the values of the younger generation as a trend in marketing. - **Digital Advertising:** The Sprite Let's Be Clear Campaign utilizes digital and social media content, emphasizing the need for companies to incorporate online channels into advertising strategies as a trend in the advertising industry. ### Who This Affects Most - **Beverage:** The Sprite Let's Be Clear Campaign is a beverage marketing campaign that highlights the potential for innovation within the industry, such as sustainable packaging and health-conscious messaging. - **Marketing:** The Sprite Let's Be Clear Campaign presents an opportunity for companies to focus on Gen Z marketing and understanding the values of the younger generation as a means of resonating with this key demographic. - **Advertising:** The Sprite Let's Be Clear Campaign incorporates a range of advertising channels, including out-of-home, print, digital, and social media, demonstrating the need for a diversified advertising strategy within the industry. ## Related on Trend Hunter - [Sensorial Soda Campaigns](https://www.trendhunter.com/trends/hurts-real-good.md) - [Transparent Soda Bottle Packaging](https://www.trendhunter.com/trends/green-bottle.md) - [Recyclable Label-Free Soda Packaging](https://www.trendhunter.com/trends/sprite-bottles.md) - [Gen Z Soda Campaigns](https://www.trendhunter.com/trends/enjoy-the-moment-with-a-cocacola.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Craveable Soda Packaging](https://www.trendhunter.com/trends/obey-your-thirst.md) - [Social Soda Mixer Campaigns](https://www.trendhunter.com/trends/level-up-with-7up.md) - [Indian Gen Z Beverage Campaigns](https://www.trendhunter.com/trends/coolberg.md) - [Eco-Conscious Canned Water](https://www.trendhunter.com/trends/wenlock-spring.md)