# Auto-Tuned Celebrity Soda Ads This Humorous Sprite Commercial Features Lebron James and Lil Yachty By Riley von Niessen | Published 2016-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sprite-commercial References: [highsnobiety](http://www.highsnobiety.com/2016/10/12/lebron-james-lil-yachty-sprite-commercial/) & [youtube](https://www.youtube.com/watch?v=11-khPWQFMc) In an effort to appeal to young consumers, [Sprite](https://www.trendhunter.com/trends/turn-up-refreshment) has taken steps to associate itself with rappers and basketball players alike, which is something that it combines in this new Sprite commercial. Featuring [basketball legend LeBron James](https://www.trendhunter.com/trends/beverage-campaign) and 19-year-old [hip hop artist Lil Yachty](https://www.trendhunter.com/trends/make-your-gameday-epic), the soda brand advertises the perks of its product in a way that's unpretentious, humorous and shareable. To begin, it starts out with LeBron James, who's in a kitchen with a camera crew around him. He tells his viewers that he's not going to tell them to drink Sprite, despite the fact that he's in a Sprite commercial as he says this. The camera soon turns to Lil Yachty, who's in an ice-covered cave that has glowing soda bottles on its walls. He delves into an auto-tuned jingle that further promotes Sprite, which is later picked up by LeBron James and a team of social influencers. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 3% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Celebrity Endorsements:** Brands can leverage the social following of celebrities and influencers to appeal to younger demographics through authentic and humorous content. - **Auto-tune Advertising:** Incorporating auto-tuned jingles and music into advertising content can help make it more engaging, memorable and sharable online. - **Humorous Marketing:** Using humor in advertising can help humanize a brand and make it more shareable and relatable to a younger demographic. ### Industries Being Reshaped - **Beverage:** Beverage companies can use celebrity endorsements, auto-tuned advertising, and humorous marketing to appeal to a younger demographic and differentiate from competitors in a crowded market. - **Athletic Apparel:** Athletic apparel companies can leverage celebrity and influencer partnerships to create unpretentious and humorous content that appeals to younger consumers and differentiates from competitors. - **Entertainment:** Entertainment companies can partner with celebrities and influencers to create engaging and humorous content for online audiences, helping to drive brand awareness and engagement. ## Related on Trend Hunter - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Sensorial Soda Campaigns](https://www.trendhunter.com/trends/hurts-real-good.md) - [Craveable Soda Packaging](https://www.trendhunter.com/trends/obey-your-thirst.md) - [Humorous Soda Ads](https://www.trendhunter.com/trends/jelly-roll-x-zevia.md) - [Branded Global Music Programs](https://www.trendhunter.com/trends/global-music-program.md) - [Athlete-Backed Social Good Campaigns](https://www.trendhunter.com/trends/lebron-james-and-lifewtr.md) - [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md) - [Rapper-Beverage Partnerships](https://www.trendhunter.com/trends/smirnoff3.md) - [Cricket League-Focused Beverage Partnerships](https://www.trendhunter.com/trends/lucknow-super-giants.md)