# Festival-Themed Cocktail Promotions Kylie Jenner's Sprinter Vodka Soda Arrives at Coachella By Kanesa D | Published 2025-04-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sprinter-palm-springs-pack References: [drinksprinter](https://drinksprinter.com/products/palm-springs-pack)  [Sprinter Vodka Soda](https://www.trendhunter.com/trends/sprinter-peach), the new brand by Kylie Jenner, has officially launched its new Sprinter Palm Springs Pack for Coachella season. Providing consumers with fruit-foward flavors such as Pink Lemonade, Mango, Strawberry and Pineapple, this new pack is designed to appeal to [festival-goers looking for a beverage](https://www.trendhunter.com/trends/electrolit-campground) to sip on during their favorite sets. To start off the weekend, Sprinter co-hosted REVOLVE's pool party at the Parker Palm Springs, providing guests with access to a selection of Sprinter Vodka Soda cocktails to enjoy. Sprinter also made an appearance at this year’s REVOLVE Festival on April 12 with a [dynamic brand activation](https://www.trendhunter.com/trends/red-bull-mirage) spotlighting its latest Palm Springs Pack. The momentum continued at 818 Tequila’s annual 818 Outpost, where Sprinter returned with a chrome-branded Sprinter truck that doubled as a sleek sampling station. Guests were treated to chilled pours of the new flavors and invited to engage with the brand through playful giveaways and curated experiences. Image Credit: Sprinter ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 80% | Activity: 83% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Festival-branded Beverages:** The introduction of festival-themed packaging and flavors presents an opportunity for brands to enhance customer engagement by tapping into event-specific vibes. - **Influencer-driven Product Launches:** Leveraging celebrity partnerships in product launches allows for heightened brand visibility and a ready-made audience eager to engage with new offerings. - **Experiential Marketing Activations:** Hosting interactive brand experiences at popular events like music festivals can provide brands with a unique platform to immerse consumers in their product offerings. ### Industries Being Reshaped - **Alcoholic Beverages:** Innovation in flavor profiles and targeted marketing strategies within the alcoholic beverages industry can capture niche markets among festival-goers seeking unique experiences. - **Event Marketing:** The expansion of tailored marketing activations at high-profile events highlights the potential for growth in dynamic and interactive brand presence. - **Influencer Marketing:** With celebrities launching personal branded products, influencer marketing continues to be a powerful tool for direct consumer engagement and brand expansion. ## Related on Trend Hunter - [Socialite-Approved Canned Cocktails](https://www.trendhunter.com/trends/canned-vodka-soda.md) - [Premium Peach Vodkas](https://www.trendhunter.com/trends/sprinter-peach.md) - [Invite-Only Festival Gatherings](https://www.trendhunter.com/trends/818-outpost.md) - [Festival Vodka Brand Activations](https://www.trendhunter.com/trends/heat-haus.md) - [Immersive Aperitivo Partnerships](https://www.trendhunter.com/trends/official-spritz-partner.md) - [Italian-Style Festival Piazzas](https://www.trendhunter.com/trends/aperol-spritz-piazza.md) - [Cosmic Beverage Activations](https://www.trendhunter.com/trends/celsius-energy.md) - [Hydrating Festival Pop-Ups](https://www.trendhunter.com/trends/club-hydration.md) - [Sparkling Soju Beverages](https://www.trendhunter.com/trends/hello-soju-beverage.md)